Julie was able to successfully launch a company that created an entirely new category by merging three hyper-relevant businesses. The company is Your Call Football (YCF) and it's right at the intersection of football, gaming and fantasy sports. These are red hot topics and YCF is uniquely positioned at the center of that conversation.
For background, YCF gives fans control of live football games -- transforming the spectator sport into an interactive, social and competitive experience. Through YCF's patented technology, fans watch games that are live-streamed online and in-app and vote on three coach-selected plays. The majority-voted play is then executed by YCF football players on the field mere seconds later. Fans accumulate points based on their play-calling skills and compete with other fans for cash prizes.
During its inaugural season in May 2018, YCF successfully integrated its advanced technology with high-caliber football, quality production and enthusiastic fans. The company delivered a fast, seamless app experience and zero-latency streaming of its live football games. More than 46,000 fans from across the U.S. streamed the games online and in-app, and there were more than 295,000 plays called. As a result of this success, Julie has received funding for a second season, which will take place in 2019.
As a 25-year veteran of the technology industry (formerly a Managing Director at Forrester Research where she was employed for over 20 years), Julie used her expertise to not only bring to market a product that was technologically sound, but one that addressed fans' desire for a better, more engaging fan experience.