#SGvirtual: Balancing Personal and Company Branding for Founders- Parna Sarkar-Basu (Brand and Buzz Marketing)

Tuesday, April 7, 2020, 10:00 – 11:00 PM UTC

Parna Sarkar-Basu specializes in humanizing brands, simplifying complex concepts and creating industry buzz to help take companies to new heights. Brand building her forte and storytelling is her passion. This fireside chat discussion will touch on both personal and corporate branding and how to balance the growth of both as a startup founder.

Virtual event

About this event

A tech evangelist, Parna Sarkar-Basu serves as a strategic advisor to transformational leaders and technology pioneers, and helps them launch and reinvent companies. Her expertise includes changing market perception, building market relevance, corporate (re)-positioning and new market entry as well as helping companies navigate the digital era.

Recipient of multiple awards, Parna has been instrumental in propelling tech companies into innovation leaders in highly competitive markets, including artificial intelligence, enterprise software, storage systems, robots, consulting services and manufacturing. Parna has led marketing and communications functions for various global companies, including Kaminario, iRobot, iCorps Technologies, Invention Machine (acquired by IHS), and PTC.

A Forbes contributor, Parna writes and speaks on various tech and marketing topics, including cognitive robotics, innovation for social good, digital transformation, artificial intelligence (AI) and impact on the workforce, and marketing trends. A champion of STEM initiatives, Parna builds and supports programs to inspire women in technology and future innovators – in schools, companies and professional organizations. She ensures that women are equally represented on panels and corporate initiatives and is a voice for gender inclusivity.

Parna is the V.P. of Marketing for WITI (Women in Technology International), a leading advocate of innovation, inclusivity and STEM. She also serves on various boards including WITI Boston and American Marketing Association Boston.

This fireside chat will focus on the importance of brand visibility during economic downturn, creating market opportunities, balancing personal and corporate brands as a startup founder and more. 

Learn more about Brand and Buzz Marketing

Exclusive application for 1:1 Mentorship with an AWS expert

As a Startup Grind community member, you are invited to apply for our exclusive AWS + Startup Grind Mentorship Program as part of Mentorship Month.

Selected applicants will have the opportunity to participate in a one-on-one mentor session to get guidance on how to grow and develop your business and allow you to get first-hand advice from experts in your field. We offer 5 distinct mentoring tracks that you can choose from, including Fundraising, Product, Marketing, Sales, or Strategy & Ops, and you will get paired with an AWS expert in the field of your choice. All sessions are held remotely, and the program is completely free for all participants.

Apply today

Check out what happened


  • Parna Sarkar-Basu

    Brand and Buzz Marketing




Tuesday, April 7, 2020
10:00 PM – 11:00 PM UTC


10:00 PMWelcome, introductions to Startup Grind and Sponsors
10:05 PMFireside Chat with Parna Sarkar-Basu
10:35 PMAudience Q&A
10:50 PMVirtual Networking


  • Jason Kraus

    Prepare 4 VC



  • Jason Kraus

    Startup Grind

    Chapter Director

  • Yevgeny Ioffe

    Mi-Si Electronics Design, Inc.


  • Steve Vilkas

    Prepare 4 VC

    Community Builder

  • Christopher Dube

    Prepare 4 VC

    Community Builder