Startups with robust marketing programs grow far faster than those without them. For example, VC-backed SaaS startups typically spend a third of their budget, or more, on marketing, because the VCs know that marketing is the way to achieve the rapid growth that they seek. In this talk, experienced startup founder, fractional CMO, and mentor Louis Gudema will discuss: - Why marketing is so important for startup growth - The two major types of marketing, and how to get the balance right between them - A multi-channel approach that typically produces far faster growth than a single-channel program. - A few keys to building a successful marketing program In his 30-year career, Louis Gudema has helped hundreds of companies improve their business results. He is a fractional CMO for B2B startups and growth stage companies and a mentor to startups in MIT’s Venture Mentoring Service. For the past ten years, Louis has led an annual, half-day marketing boot camp for the MIT startup community. His Bullseye Marketing, now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, won the Goody Business Book Award for best marketing/branding book, and was a Finalist for best marketing book in the Book Excellence Awards.
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