Successful Startup Marketing with Louis Gudema

Apr 17, 4:00 – 5:00 PM

Louis Gudema will discuss the crucial role of marketing for startup growth, focusing on two major types, achieving balance, and employing a multi-channel strategy for optimal growth. He brings 30 years of experience as a fractional CMO and mentor, notably running a marketing boot camp at MIT and authoring the acclaimed Bullseye Marketing.

Virtual event

About this event

Startups with robust marketing programs grow far faster than those without them. For example, VC-backed SaaS startups typically spend a third of their budget, or more, on marketing, because the VCs know that marketing is the way to achieve the rapid growth that they seek.

In this talk, experienced startup founder, fractional CMO, and mentor Louis Gudema will discuss:

- Why marketing is so important for startup growth

- The two major types of marketing, and how to get the balance right between them

- A multi-channel approach that typically produces far faster growth than a single-channel program.

- A few keys to building a successful marketing program

In his 30-year career, Louis Gudema has helped hundreds of companies improve their business results. He is a fractional CMO for B2B startups and growth stage companies and a mentor to startups in MIT’s Venture Mentoring Service. For the past ten years, Louis has led an annual, half-day marketing boot camp for the MIT startup community. His Bullseye Marketing, now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, won the Goody Business Book Award for best marketing/branding book, and was a Finalist for best marketing book in the Book Excellence Awards.

Check out what happened


  • Louis Gudema

    Bullseye Marketing



  • Jason Kraus

    Prepare 4 VC



  • Jason Kraus

    Startup Grind

    Chapter Director

  • Yevgeny Ioffe

    Mi-Si Electronics Design, Inc.


  • Steve Vilkas

    Prepare 4 VC

    Community Builder

  • Christopher Dube

    Prepare 4 VC

    Community Builder

Global sponsor

Dell Technologies logo

Dell Technologies


Boston New Technology logo

Boston New Technology

Prepare 4 VC logo

Prepare 4 VC

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