The Future of Your Identity: Blockchain in Retail (Samantha Zirkin, Point 93)

Jan 17, 2019, 11:00 PM – Jan 18, 2019, 2:00 AM

Brandeis University Heller School for Social Policy, Glynn Amphiteater, 415 South Street, Waltham, 02453

The Future of Your Identity: how self sovereign identity will change everything about the way we communicate, buy, price, and create value for one another. Join StartupGrind for a fireside chat with Samantha Zirkin, the CEO and Founder of Point 93, which leverages blockchain and a novel form of equitable pricing to enable a conversation between retailers and their individual customers.

In-person event

About this event

Join StartupGrind Boston and Brandeis University for a Fireside Chat with Samantha Zirkin on the Future of Your Identity. 

Samantha Zirkin is the CEO and Founder of Point 93, which leverages blockchain and a novel form of equitable pricing to enable a conversation between retailers and their individual customers. She designed and patented a universal, customer-facing platform to capture and analyze data that allows for unique market insights and individual customer identities. She is focused on delivering effective revenue maximization strategies and allowing retailers to partner with their customers in evolving more ethical, sustainable business practices.

Samantha is a global expert in retail personalization and blockchain self sovereign ID. She has been featured as a keynote speaker domestically and abroad, speaking in prominent conferences including Davos during the World Economic Forum, Retail's Big Show, Blockshow Europe, and CIO Councils.

She graduated from Brandeis University and worked in the non-profit sector. She worked all around the world (from India, to South Africa, Cambodia, Peru, and more), volunteering at orphanages and homes for children with special needs. Through these experiences, she learned first-hand about the situations that led to children becoming orphaned. She read that 1/6 people globally work in the retail supply chain and found that many of the children she worked with had parents who had been retail factory workers and had passed away due to poor working conditions and lack of resources to avail themselves of critical healthcare. She started Point 93 with the goal of improving working conditions and salaries for these parents. Point 93 does this by being able to directly attribute and quantify the revenue uplift from a retailers’ own CSR campaign, proving that customers care deeply about CSR and are willing to pay more for products made under more ethical conditions.

By empowering individuals with their own self sovereign identity and creating a new mode of conversation that captures previously unknowable data and sentiment, her company, “Point 93,” revolutionized how we buy, price, and create value for one another.

Check out what happened


  • Samantha Zirkin

    Point 93

    Founder and CEO


Dinner, drinks, networking
Lightning talks 30 sec. pitch for connections
Fireside Chat


  • Jason Kraus

    Prepare 4 VC



  • Jason Kraus

    Startup Grind

    Chapter Director

  • Yevgeny Ioffe

    Mi-Si Electronics Design, Inc.


  • Steve Vilkas

    Prepare 4 VC

    Community Builder

  • Christopher Dube

    Prepare 4 VC

    Community Builder

Global sponsor

Dell Technologies logo

Dell Technologies


Prepare 4 VC logo

Prepare 4 VC

Babson eTower logo

Babson eTower

Boston Startups Guide logo

Boston Startups Guide

Alley by Verizon logo

Alley by Verizon

Coalition logo


Xicay Technologies logo

Xicay Technologies

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