Jason Craker is a top expert in digital transformation and helping organisations deliver sustainable changes with a long and accomplished career, mainly in the automotive industry. With over 20 years of experience under his belt within the automotive sector, Jason has been instrumental in driving digital and change initiatives for leading companies like Volvo and Polestar. Right now, he operates at the C Level as Transformation Director, leading the Automotive Practice within changemaker Associates, and is known for his ability to set the vision and strategy for large scale transformations while ensuring operational excellence and delivering business-driven outcomes. With a keen interest in the evolution of the traditional automotive industry into an emerging mobility sector, Jason addresses the shift to sustainable transport through digitally-enabled customer services and new business models.