Unpopular opinion: Take the path of least resistance in your business. This may seem counter-intuitive, but Sabine Harnau, Chief Growth & Creative Officer at From Scratch Communications shares how her cutting-edge, ethical approach to selling ideas, products & services merges techniques from design thinking, user experience, psychology, socio-political studies, and linguistics. 

Sabine's work assists her clients in using the power of communications to integrate sales, marketing, and product to change culture for the better, internally & in the wider world.

Sabine is the former copywriting lead at LEGO Customer Service and Communications Manager at a London agency, Sabine started From Scratch Communications in 2017 to work exclusively with purpose-driven brands.  

Discussion topics will include: 

1. Good vs. bad resistance
2. Distinguishing the core of your work from the fringes — and what to do with that realization
3. Listen and respond: to the data and your energy

Links:

https://from-scratch.net (website)

Twitter: @scratch_posts

Linkedin: linkedin.com/in/sabineharnau