Unpopular opinion: Take the path of least resistance in your business. This may seem counter-intuitive, but Sabine Harnau, Chief Growth & Creative Officer at From Scratch Communications shares how her cutting-edge, ethical approach to selling ideas, products & services merges techniques from design thinking, user experience, psychology, socio-political studies, and linguistics.
Sabine's work assists her clients in using the power of communications to integrate sales, marketing, and product to change culture for the better, internally & in the wider world.
Sabine is the former copywriting lead at LEGO Customer Service and Communications Manager at a London agency, Sabine started From Scratch Communications in 2017 to work exclusively with purpose-driven brands.
Discussion topics will include:
- Good vs. bad resistance
- Distinguishing the core of your work from the fringes — and what to do with that realization
- Listen and respond: to the data and your energy