Unpopular opinion: Take the path of least resistance in your business. This may seem counter-intuitive, but Sabine Harnau, Chief Growth & Creative Officer at From Scratch Communications shares how her cutting-edge, ethical approach to selling ideas, products & services merges techniques from design thinking, user experience, psychology, socio-political studies, and linguistics. Sabine's work assists her clients in using the power of communications to integrate sales, marketing, and product to change culture for the better, internally & in the wider world. Sabine is the former copywriting lead at LEGO Customer Service and Communications Manager at a London agency, Sabine started From Scratch Communications in 2017 to work exclusively with purpose-driven brands. Discussion topics will include: Links: https://from-scratch.net (website) Twitter: @scratch_posts Linkedin: linkedin.com/in/sabineharnau
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