We don't know when to spend, when to save or what to buy. We often end up in a hole even with good intentions, and the next thing you know your business is spiraling downward and you're back to square one. Even when you're at rock bottom and there's nowhere to go but up, the journey is never easy. Jhoie knows that route all too well, but proves to us that regardless of the circumstances, if you're willing to see what you're called to do and seize your dream with a little GRIT, you'll get there.
Jhoie Cruz is the President & CEO of East West Building Solutions, Inc., a Woman-Owned and Minority-Owned, dependable contractor in the retail, housing, restaurant, and hospitality sectors. She was a finalist for the San Diego CFO of the Year Award in 2020 and remains a dedicated servant leader committed to championing education of the impoverished in the Philippines. While Jhoie's list of successes goes on for miles, she didn't always have her entrepreneurial dream.
Jhoie's migration from the Philippines would cost her a lot -- more than she bargained for. But even under the most difficult circumstances of couch surfing, piling up on junk food and crashing on friend’s floors, Jhoie never gave up.
East West Building Solutions, Inc.
CEO
Jhoie Cruz is the President & CEO of East West Building Solutions, a general commercial contractor based in Oceanside, CA. A dedicated servant leader and a business strategist, Jhoie’s professional experience include financial and risk management and supervision on various service-related businesses from the financial institution, talent acquisition, and commercial construction to government …
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