Florian's personal brand is built around entrepreneurship, pluri-culturalism & environmental protection.
These keywords led him to China's startup ecosystem for the first time in 2010, and most recently to Mobike, where he oversees Global Partnerships and Government Affairs.
As the first foreigner in Mobike (employee #37), he internationalized the company by personally launching the service in Singapore, creating partnerships with international brands and opening up markets outside of China, inventing cornerstone features in the system, recruiting brilliant talents to fuel Mobike's growth & laying out the entire foundation for international growth.
Florian strives in the international start-up ecosystem by bridging cultures and promoting innovation. In addition to Mobike, Florian is Co-Director of Shanghai's Startup Grind Chapter, Mentor at Asia's No1 accelerator program Chinaccelerator, as well as a University lecturer. Prior to Mobike, he founded and exited WeSmart, an energy management SaaS platform, servicing MNCs in greater China (Coca-Cola, BP Castrol, Michelin, Carrefour, Sephora, etc.), raising 7 million RMB in the company's first round of funding.
SG Chapter Co-Director
I help people and organizations building purpose-driven #startups in #Asia. Follow me on Twitter @tech4earth! My goal-focused, practical way of working is called #TheFiveRights methodology. It empowers startups to plan and execute a strong operational strategy to boost growth. It’s also a strong vehicle for powerful and positive change to structure operations at large within the organization. …
I help people and organizations building purpose-driven #startups in #Asia. Follow me on Twitter @tech4earth! My goal-focused, practical way of working is called #TheFiveRights methodology. It empowers startups to plan and execute a strong operational strategy to boost growth. It’s also a strong vehicle for powerful and positive change to structure operations at large within the organization. Currently leading EMURGO's global marketing effort as Chief Marketing Officer based out of Singapore; EMURGO is the commercial & venture arm of Cardano, the first blockchain protocol to evolve out of a scientific philosophy, with a vision to bank the unbanked; EMURGO helps companies implement blockchain solutions in their operations to increase efficiency, security and transparency. Previously planned & executed the international expansion of Chinese bike sharing Unicorn Mobike from launch day in China (200 bikes), until US$ 3.7 billion acquisition in Apr. 2018 (9 million bikes), and subsequent IPO in Sep. 2018. Highly operational role as the first foreign hire (#37): covered BD, OPS, public and government relations, as well as marketing and growth, built public & private partnerships (United Nations, World Bank, Singtel, MasterCard), recruited dozens of talents, and oversaw growth in 20+ countries. Prior to Mobike, co-founded energy management SaaS WeSmart serving Michelin, PSA, Carrefour, BP Castrol as customers in greater China, raising USD 1 million in the company's first round of funding. Also Co-Director & Mentor @ Startup Grind, Mentor @ Chinaccelerator. M.Eng Thermal Engineering, M.Eng International Energy Management, M.Eng Sustainable Mobility Engineering. INSEAD-Tsinghua EMBA candidate. Fluent in English, Chinese & French, conversational in Spanish & Japanese. Lived and worked in France, USA, Venezuela, China, Singapore & Japan. Citizenships: France & Luxembourg.