Known to many as a pacesetting thought leader and two-time author of the highly influential business books The Ten Demandments
and The Open Brand
, Kelly Mooney is first and foremost an experienced business leader. As CEO, she leads the company’s vision with a long-term strategic plan that makes connected commerce and consumer experience innovation pivotal areas of expertise for Resource.
Mooney joined Resource in 1995 as the company’s first strategist and became President, Chief Experience Officer in 2001 and Chief Executive Officer in 2010. For over a decade, Mooney has overseen Resource’s ten-fold growth while guiding the agency’s portfolio of Fortune 500 clients. Throughout her tenure at Resource, Mooney has honed the firm’s capabilities in research, consumer insights, strategy and ecommerce, positioning Resource as the go-to agency for anticipating and delivering what consumers want from brands in the digital age. She continues her passionate participation in the broader digital marketing industry as one of its most sought-after keynote speakers. In addition, Mooney is a member of YPO, the P&G Digital Advisory Board, the Columbus College of Art and Design Board and has been a multi-term Shop.org Board member. She is also a contributor to Resource’s weThink Blog