As a brand, design and strategy expert, Troy Allen knows how to transform the ordinary into the extraordinary. Throughout his career, Troy has successfully led transformative creative campaigns in a variety of industries for clients – McDonald’s, Coca Cola, VISIT FLORIDA, Harley Davidson, Cooper Tire, Mac Tools, Adena Health and Pier Foods. His love and excitement for brand development can also be seen on such brands as Bounty, Oil of Olay and Pringles.

Troy founded ELEVATE thinking in early 2009, a Brand Strategy firm focused on creating a deeper consumer engagement for its clients. After several successful years the company evolved to focus on developing and building its own brands. Now called Rise Brands, the organization has a focused mission to create and bring brands to market. 16-Bit Bar+Arcade, it’s first brand is currently in Columbus, Cleveland and Cincinnati with two more markets in development. The second brand, Pins Mechanical Co. launched in downtown Columbus mid 2016 with Dublin and Cincinnati locations scheduled for 2017.

The 16-Bit and Pins experiences are a testament to Troy’s extensive brand strategy background, dedication to business development and passion for creating new segments in the market. Rise Brands is focused on creating unique social experiences and entertainment destinations with an aggressive plan for rapid market expansion.