Jeff Sinelli serves as Founder, CEO, and Chief Vibe Officer of Which Wich. He often says, “Anything is possible.” That includes creating and growing an iconic brand, both domestically and internationally, to 300 locations in 10 years, and spreading a lot of positive vibes along the way. In 1998, Sinelli created Genghis Grill, a Mongolian Barbecue restaurant, which was awarded the prestigious Hot Concept! Award by Nations Restaurant News in 2002. Sinelli sold the concept in 2003, and set to work on filling what he felt was a void in the sandwich arena. Sinelli created Which Wich in 2003, prompting QSR Magazine to refer to him as a “branding phenom” upon its launch. In 2007, Which Wich was named a Hot Concept! By Nations Restaurant News, making Sinelli one of only a handful of restaurateurs to win the coveted award twice. In 2012, Gourmet named Sinelli one of The Top 25 American Food Entrepreneurs, an honor he shares with the likes of Howard Schultz, Martha Stewart, and Emeril Lagasse. In October 2013, Which Wich launched Project PB&J, a charitable endeavor that donates PB&J sandwiches to people in need.