2024 Marketing Planning Workshop

Nov 15, 2023, 9:00 – 11:00 AM

CMS Edinburgh, 20 Castle Terrace, Edinburgh, EH1 2EN

Are you looking to grow your business but struggling to plan your marketing around your revenue objectives? Then join this marketing workshop, curated for Startup Founders and Leaders, where we will help you shape your thinking for your 2024 Marketing Plan!

In-person event

About this event

2024 Marketing Planning Workshop

Marketing planning can be overwhelming, so come and join your peers to discuss how to do this effectively for your business in 2024. 


This workshop is limited to 15 attendees that are of Director/Founder level or Marketing Lead.

In this workshop, we will focus on:

- Implementing learnings from 2023: how to measure past campaigns and set projections

- Objective setting: how to effectively set marketing goals

- Strategy approach: how to select the best approach for growth

- Creative thinking: creating campaigns that stand out

- Serving the funnel: how to drive campaigns that support awareness goals to conversions

- Challenges/ barriers to consider

- Resourcing planning

What you Need to Know:

Date: Wednesday 15th November

Time: 9am - 11am

Location: CMS Edinburgh, 20 Castle Terrace, Edinburgh, EH1 2EN

Hosted by:

Amy KellyHead of Marketing, Startup Grind Scotland

Amy Kelly is a B2B Growth Marketing Consultant, Board Member at Creative Edinburgh and Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and successfully help scale the business 800% in three years. Other marketing roles include Meta, YouTube, ITV and agencies under the Publicis group. 

Check out what happened



Wednesday, November 15, 2023
9:00 AM – 11:00 AM UTC


  • Amy Kelly

    Startup Grind Scotland | AK Marketing

    Head of Marketing


  • Dec McLaughlin

    Startup Grind Scotland


  • Nick Murray

    Startup Grind Scotland


  • Caro Melendez

    Head of Operations

  • Emma Loedel

    Startup Grind Glasgow

    Director - Startup Grind Glasgow

  • Amy Kelly

    Startup Grind Scotland | AK Marketing

    Head of Marketing

  • Oluwaseun Olabode

    Startup Grind Aberdeen

    Director - Startup Grind Abedeen


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