Marketing planning can be overwhelming, so come and join your peers to discuss how to do this effectively for your business in 2024. This workshop is limited to 15 attendees that are of Director/Founder level or Marketing Lead. In this workshop, we will focus on: - Implementing learnings from 2023: how to measure past campaigns and set projections - Objective setting: how to effectively set marketing goals - Strategy approach: how to select the best approach for growth - Creative thinking: creating campaigns that stand out - Serving the funnel: how to drive campaigns that support awareness goals to conversions - Challenges/ barriers to consider - Resourcing planning Date: Wednesday 15th November Time: 9am - 11am Location: CMS Edinburgh, 20 Castle Terrace, Edinburgh, EH1 2EN Amy Kelly - Head of Marketing, Startup Grind Scotland Amy Kelly is a B2B Growth Marketing Consultant, Board Member at Creative Edinburgh and Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and successfully help scale the business 800% in three years. Other marketing roles include Meta, YouTube, ITV and agencies under the Publicis group. 2024 Marketing Planning Workshop
What you Need to Know:
Hosted by:
Wednesday, November 15, 2023
9:00 AM – 11:00 AM UTC
Startup Grind Scotland | AK Marketing
Head of Marketing
This is Startup Grind. We are the world’s largest startup community.
Our Mission
To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.
Our Values
We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.
Tools & Discounts for Startups
Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.
Global Conference
Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.
Join the Startup Membership
This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.
