Calum Smeaton is a 20 year veteran of founding innovative start-ups in the software technology and e-commerce space.  Most recently he started TVSquared to optimize the performance of TV advertising campaigns. Calum combines deep industry experience with a comprehensive understanding of the specific challenges facing today’s businesses, particularly in terms of big data analytics and e-commerce. Able to build outstanding global teams, Calum thrives on taking a company from idea to revenue and regularly speaks, attends industry events, writes blogs and speaks to the press about making a company successful and empowering his clients to make data driven decisions. Previously Calum was Co-Founder and CTO of Orbital Software - a leading knowledge management company. - where he was actively involved in the funding and management of the company and moved to Palo Alto, CA to relocate the headquarters there. In 2000 the company was listed on the London Stock Exchange and merged with Sopheon PLC in 2001. From 2006-2011 Calum was the CEO of Sumerian; a specialist big data analytics company delivering analytics services into global Retail and Investment Bank clients. He then went on to be COO of Verdande – another predictive analytics company for Wall Street prior to founding TVSquared in 2012.