April Dunford, positioning expert, said it best: “It’s always better to be a little boring than completely baffling”.
Unfortunately, far too many startups fail due to weak positioning, a core part of marketing. Due to being so deep in the weeds of their business, founders can struggle to communicate their value proposition in a way that is meaningful to their customers, blocking them from acquiring new customers and building loyalty.
In order to be successful, startups need to have a clear value proposition to answer the question “Why would someone be willing to buy this?” A strong value proposition clearly explains your product's benefits, as well as reasons why people should buy from you instead of from your competitors or why they should move away from how they currently tackle the problem.
By having a clear and understandable value proposition, startups are strengthening the foundation of all future sales and marketing efforts, which can be make or break for most early stage companies.
Register for this workshop to learn:
- What great positioning entails
- How to match your value to your customer needs
- The 6 steps to building effective positioning
- How to speak your customer’s language
- How to make your value proposition set up to sell
Date: Thursday June 15, 2023
Time: 9am - 11am
Location: Codebase, Castle Terrace, Edinburgh EH1 2EL
Amy Kelly, Head of Marketing, Startup Grind Scotland
Amy is a B2B growth marketing consultant, Board Member at Creative Edinburgh and the Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and before that also held marketing roles at Meta, YouTube, ITV and agencies under Publicis group. Amy is also qualified through The Chartered Institute of Marketing and holds Business degrees from St Marys University and The University of Glasgow.