How To Create An Effective Value Proposition

Jun 15, 2023, 8:00 – 10:00 AM

CodeBase Ltd, 37a Castle Terrace, Edinburgh, EH1 2EL

Join this marketing workshop to understand the importance of a solid value proposition and how to build it. Learn to speak your customer's language so they can truly understand the value of your product. This event is workshop style so there will collaboration with fellow attendees and in-workshop exercises.

In-person event

About this event

April Dunford, positioning expert, said it best: “It’s always better to be a little boring than completely baffling”.

Unfortunately, far too many startups fail due to weak positioning, a core part of marketing. Due to being so deep in the weeds of their business, founders can struggle to communicate their value proposition in a way that is meaningful to their customers, blocking them from acquiring new customers and building loyalty.

In order to be successful, startups need to have a clear value proposition to answer the question “Why would someone be willing to buy this?” A strong value proposition clearly explains your product's benefits, as well as reasons why people should buy from you instead of from your competitors or why they should move away from how they currently tackle the problem. 

By having a clear and understandable value proposition, startups are strengthening the foundation of all future sales and marketing efforts, which can be make or break for most early stage companies. 

Register for this workshop to learn:

  • What great positioning entails
  • How to match your value to your customer needs
  • The 6 steps to building effective positioning
  • How to speak your customer’s language
  • How to make your value proposition set up to sell


Date: Thursday June 15, 2023

Time: 9am - 11am

Location: Codebase, Castle Terrace, Edinburgh EH1 2EL

Hosted By:

Amy Kelly, Head of Marketing, Startup Grind Scotland

Amy is a B2B growth marketing consultant, Board Member at Creative Edinburgh and the Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and before that also held marketing roles at Meta, YouTube, ITV and agencies under Publicis group. Amy is also qualified through The Chartered Institute of Marketing and holds Business degrees from St Marys University and The University of Glasgow. 

Check out what happened



Thursday, June 15, 2023
8:00 AM – 10:00 AM UTC


  • Amy Kelly

    Startup Grind Scotland | AK Marketing

    Head of Marketing


  • Dec McLaughlin

    Startup Grind Scotland


  • Nick Murray

    Startup Grind Scotland


  • Caro Melendez

    Head of Operations

  • Emma Loedel

    Startup Grind Glasgow

    Director - Startup Grind Glasgow

  • Amy Kelly

    Startup Grind Scotland | AK Marketing

    Head of Marketing

  • Oluwaseun Olabode

    Startup Grind Aberdeen

    Director - Startup Grind Abedeen

  • Alexandra Lloyd

    Startup Grind Scotland

    Edinburgh Events Team


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