It’s no secret that effective content marketing has now become critical to success and that’s because what you say matters to your customers and it can result in a sale, or a forever closed door. Startup leaders can rush into publishing content without seriously considering what your customers want to hear from you and how to build on a consistent and effective content plan.

In this session we’ll lay it out on how to build a strong content framework that helps you understand what messaging is being used when, where and why.

In session 5, we’ll cover:

1. What do your customers care about and how you can help them with your content

2. How to design a content strategy around that

3. Why you need a messaging framework (as much as a product roadmap)

4. The stages of customer decision-making and the message they need throughout

5. All about ‘Thought Leadership’ and the steps to build yours

6. Big things to avoid when planning your marketing content

7. When and how to test your content to ensure it keeps getting better

8. Practical Tips for creating successful content

9. Personal content bonus: How to become a thought leader as a founder 

The session will be ran by Amy Kelly, Startup Grind Edinburgh Director and Fractional CMO to growing startup/ scaleup companies.