Mar 18, 2024, 9:30 – 11:30 AM (UTC)
CodeBase, 37a Castle Terrace, Edinburgh, EH1 2EL
Are you looking to grow your business but struggling to plan your marketing around your tight/bootstrapped budget? Then join this marketing workshop, curated for Startup founders and leaders, where we will help you shape your thinking for your marketing strategy with limited resources.
Workshop for Startup Founders/Leaders
Marketing planning can be overwhelming at the best of times, not least with budgets slashed across all industries.
But there are ways to maximise budgets to ensure you're still set up to grow successfully.
Through radical prioritisation, understanding customers and designing your strategy to optimise on what works best for your business, you can ensure your marketing activity is supporting your growth targets, even when the budgets are tight.
This workshop is limited to 15 attendees who are of Director/Founder level or a Marketing Lead.
- How to design a growth strategy around organic activity that supports revenue goals
- The importance of messaging: make your content do the selling so you don’t have to
- Radical prioritisation: how to focus on what generates revenue and park the rest
- Customer first: how to ensure the strategy focuses solely on value to your customer and supports their decision making process
- Planning planning planning: spend your cash wisely and understand where to invest and what to stop doing
Date: Monday 18th March
Time: 09:30 to 11:30
Location: CodeBase, Edinburgh, 37a Castle Terrace, EH1 2EL
Amy Kelly - Head of Marketing, Startup Grind Scotland
Amy Kelly is a B2B Growth Marketing Consultant, Board Member at Creative Edinburgh and Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and successfully help scale the business 800% in three years. Other marketing roles include Meta, YouTube, ITV and agencies under the Publicis group.
Monday, March 18, 2024
9:30 AM – 11:30 AM (UTC)
Startup Grind Scotland | AK Marketing
Head of Marketing
Andy I
Chapter Director
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