Making The Most Of Your Marketing: How to Grow on A Tight Budget

Workshop for Startup Founders/Leaders

Marketing planning can be overwhelming at the best of times, not least with budgets slashed across all industries. 

But there are ways to maximise budgets to ensure you're still set up to grow successfully. 

Through radical prioritisation, understanding customers and designing your strategy to optimise on what works best for your business, you can ensure your marketing activity is supporting your growth targets, even when the budgets are tight.

This workshop is limited to 15 attendees who are of Director/Founder level or a Marketing Lead.

In this workshop, you will learn:

- How to design a growth strategy around organic activity that supports revenue goals

- ⁠The importance of messaging: make your content do the selling so you don’t have to

- ⁠Radical prioritisation: how to focus on what generates revenue and park the rest

- ⁠Customer first: how to ensure the strategy focuses solely on value to your customer and supports their decision making process

- ⁠Planning planning planning: spend your cash wisely and understand where to invest and what to stop doing

What you Need to Know:

Date:  Monday 18th March

Time: 09:30 to 11:30

Location: CodeBase, Edinburgh, 37a Castle Terrace, EH1 2EL

Hosted by:

Amy Kelly - Head of Marketing, Startup Grind Scotland

Amy Kelly is a B2B Growth Marketing Consultant, Board Member at Creative Edinburgh and Head of Marketing at Startup Grind Scotland. Amy was previously the Director of EMEA Marketing at UserTesting and successfully help scale the business 800% in three years. Other marketing roles include Meta, YouTube, ITV and agencies under the Publicis group.