Game Design to Startup Success: with Entrepreneur-Professor Joowon Kim MacDowell

Aug 22, 2023, 4:30 – 5:00 PM

Join us for an inspiring conversation with game developer, entrepreneur, Joowon Kim MacDowell. Joowon shares her fascinating journey from software engineering to game development and entrepreneurship. Drawing on her depth of experience, she provides fascinating insights on user engagement, rapid prototyping, uncovering customer needs, and applying gaming dynamics to startup strategy.

Virtual event

About this event

Join us for an inspiring conversation with game developer, entrepreneur, and professor Joowon Kim MacDowell.

In this interview, Joowon shares her fascinating journey from computer science and software engineering to game development and entrepreneurship. Drawing on her depth of experience, she provides fascinating insights on user engagement, rapid prototyping, uncovering customer needs, and applying gaming dynamics to startup strategy.


Who is ready to ask different questions and discover game design insights for your startup?


You'll learn:

  • How game developers identify core user needs and cut unnecessary features to optimize engagement
  • Methods like rapid prototyping and blind user testing used in game dev that startups can leverage for validating assumptions
  • The importance of staying humble as a founder and being willing to go back to square one when you get customer feedback
  • How Bartle's Taxonomy of Player Types applies to understanding user motivation and psychology

Joowon's inspiring personal journey: from single startup founder to meeting her husband and having a baby during the pandemic, we embrace in our fire-side chat all the dynamics that go into being an entrepreneur/founder.

Whether you're a founder, developer, designer, or just interested in startups and games, you'll gain valuable perspective from Joowon's insights. 


Join us for a conversation you won't want to miss!


Make sure you connect with Joowon Kim MacDowell over on LinkedIn!


Will you share this with other women, Indigenous, Black, Asian, LGBTQIA+2, and Neurodivergent people?


Because our goal is to create programming where they can come, listen, learn, and belong so they can find their community that actively chooses to speak about their unique experience in the startup space.

Check out what happened

Speaker

  • Joowon Kim MacDowell

    Amodo Tech

    Principal

Startups

Organizers

  • Michele Price

    Breakthrough Business Strategies

    Houston's Chapter Director

  • James Phelan

    Village Insights

    Partnership Director

Global sponsor

Dell Technologies logo

Dell Technologies

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