A self-taught startup entrepreneur is what and who is Tanner McGraw.
We had a burning desire to bring the commercial real estate business into the 21 century.
First and foremost are tech challenges. Brokerages are notorious for having antiquated systems. McGraw describes how Apto was born out of this frustration: “I was a broker for 10 years on the investment sales side...the industry is slow to adopt technology and plagued with all these disparate systems.” McGraw goes on to explain “many people are still using Outlook and Excel. It is an unsophisticated approach.” McGraw states, “new brokers coming in [to the industry] did not have the advantage of less competition when they first started out. [They] needed to catch up and that’s where tech comes in.”
