Demystifying Personal Branding: Best Practices and Common Mistakes w/ Belinda Esterhammer

Tue, Apr 14, 2020, 6:00 PM (PKT)

About this event

Demystifying Personal Branding - Best Practices and Common Mistakes w/ Belinda Esterhammer (Founder - Springboard Group, Fem Founded)

Belinda is the founder and CEO of Springboard Group - your marketing & consulting wolf pack. She is also the Head of APAC for SaaStock - THE global community of software as a service (SaaS) founders, executives, and investors.

Springboard crafts unique brands, helps them go digital, works with entrepreneurs to kickstart their business and consults brands on events focused on entrepreneurship & tech. Springboard is about to launch HK’s first female intrapreneurship bootcamp (2020) - Fem Founded.

Prior to starting Springboard, Belinda led high-profile marketing campaigns for a “Big 4” female entrepreneur program and worked in marketing across many sectors around the world.

A tech enthusiast with 10+ years of professional international experience she empowers people to become innovators and entrepreneurs by facilitating startup boot camps (Techstars, Startup Weekend, UNLEASH,...) and she is a passionate advocate for female mentoring and founded the NextGen Network, a non-profit mentoring network for high school and university students in Hong Kong. Belinda is also a co-founder and member of the board of Women in Tech HK, sits on the committee of Asian University for Women (AUW) and TEDxTinHauWomen and is a co-host for #impact - a podcast featuring people making a social impact.2

Her experiences range across different sectors from business consulting, start-ups, integrated marketing to tourism development.

Specialities: Results-oriented, integrated marketing specialist with international experience

Interests: start-ups, entrepreneurship, branding, innovation, technology, digital disruption, social enterprises, mentoring, education.

You can contact Belinda through belinda(at)

Learn more about her work at

Exclusive application for 1:1 Mentorship with an AWS expert

As a Startup Grind community member, you are invited to apply for our exclusive AWS + Startup Grind Mentorship Program as part of Mentorship Month.

Selected applicants will have the opportunity to participate in a one-on-one mentor session to get guidance on how to grow and develop your business and allow you to get first-hand advice from experts in your field. We offer 5 distinct mentoring tracks that you can choose from, including Fundraising, Product, Marketing, Sales, or Strategy & Ops, and you will get paired with an AWS expert in the field of your choice. All sessions are held remotely, and the program is completely free for all participants.

Apply today



Tuesday, Apr 14
6:00 PM - 7:00 PM (PKT)

Brought to you by

  • Arzish Azam

    Arzish Azam

    Startup Grind / Ejad Labs

    Director / CEO

    See Bio

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