In this fireside chat and virtual networking, we'll be talking to Athalia Permatasari, CoFounder and COO of Meyer Food, the first social commerce app in Indonesia that focuses on the fresh and best quality of chicken, meat, and seafood with a brand. She is disrupting the unorganised, traditional chicken and meat market valued at more than USD 34 Billion through women empowerment and social commerce platform.

With the concept of from farm to table, they want to crack the meat supply chain from doing procurement, processing, cold storage warehouse and logistics and last-mile delivery to customers with the help of our women agents. They want to change the experience to buy and consume chicken, meat, and seafood that is lack quality options, unhygienic, and usually hidden in black plastic bags at wet market.

Meyer Food has empowered more than 100 female agents in Jabodetabek and has distributed more than 1.5 million chickens and meat for the past 1,5 years with more than USD 3.5 million revenue annually.

Athalia is also passionate in entrepreneurship and is actively sharing her passion as a Mentor in WomenWorks and as an Assistant Professor of the Entrepreneurship Study Program in Podomoro University.