If you are a Saudi Startup, you need to hear the story of Sahala from Jeddah-based co-founders Ammar Almadani and Mohammad Khawandanah. Sahala allows users to split a total purchase amount into equal monthly installments or pay the total amount after the delivery date with no interest or hidden fees. Sahala is the latest product of Saudi innovation supported by Vision2030 reforms to entrepreneurship and financial services. Come hear their story about innovation today in Saudi Arabia and the government programs and services they work with. 

Ammar has successfully built four startups - in food and beverages, logistics and management consultancy. He and has extensive experience in business intelligence and data science and passion for operational excellence and digital transformation - Sahala is where it all comes together. 

Mohammad Khawandanah is serial entrepreneur with an engineering background and MBA with years of success in food beverage and security and safety sectors.  

Food & beverages provided in the ticket price. Looking forward to see you there!