We are hosting Sariah Al-Jefri (Brainfreeze)

Jeddah
Vibes Offices - U-SHAPE CENTER Prince Saud Al Faisal, Al Rawdah Jeddah, 23431
Feb. 21, 2019, 7:15 p.m.

About this event

Sariah is the founder of Brainfreeze, a soft serve ice cream shop with multiple locations in Jeddah. He has a wide range of management and entrepreneurial experience as a consultant for Elixir/McKinsey and in a FMCG brand manager for P&G. Sariah was a recent success story on Shark Tank. In addition to Brainfreeze, he is an MBA student at MBSC in King Abdullah Economic City, north of KAUST.

Brainfreeze started as a shining light bulb in the heads of its founders, who loved soft ice cream, saw its potential, and aimed at redefining its conception in Saudi Arabia. It is not easy to change the concept of soft service ice cream. The process of redefining what is conventionally known as a cheap product (quality and price) is long and complicated. 

The tone of voice of the brand is down to earth, young, modern, friendly, trendy, casual and simple. It speaks to the market with its own language. It represents the Jeddawi culture through a contemporary visual language. Messages are conveyed through symbols and icons to speak to the audience's logic not only emotions; the perfect combination to make a lasting impression.

Brainfreeze is a soft ice cream brand that is from the people and for the people. Come meet Sariah and learn how they did it. 

Speaker

Sariah Al-Jefri

Sariah Al-Jefri

Founder - Brain Freeze

Sariah is a co-founder of Brainfreeze, a soft serve ice cream shop with multiple locations in Saudi Arabia, including Jeddah and Riyadh. Sariah recently appeared on Shark Tank with Brainfreeze. With a long resume as evidence, he is an accomplished manager and entrepreneur. In addition to Brainfreeze, Sariah is an MBA student at MBSC in King Abdullah Economic City, just north of KAUST.

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When

Feb. 21, 2019
7:15 p.m. - 9 p.m.

Where

Vibes Offices
U-SHAPE CENTER Prince Saud Al Faisal, Al Rawdah Jeddah23431

Brought to you by

Aaron (AQ) Johnson

Aaron (AQ) Johnson

Startup Grind Jeddah

Chapter Director
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Ahmad Mushtaq

Ahmad Mushtaq

Startup Grind Jeddah

Co-Director
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Iman Khan

Iman Khan

STARTUP GRIND JEDDAH / EPAGE GLOBAL

Media Director
Omer Khan

Omer Khan

Membership
Abdulsamad Balahwal

Abdulsamad Balahwal

Zenith Arabia

Volunteer Coordinator
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Midoo Ousman

Midoo Ousman

DBA & Application Developer

Team Member
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Najm Andaleeb

Najm Andaleeb

Wiredmombynajmandaleeb

Social Media
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Mir Taher Ali

Mir Taher Ali

STARTUP GRIND JEDDAH

Events Committee
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