We are hosting Sariah Al-Jefri (Brainfreeze)

Vibes Offices - U-SHAPE CENTER Prince Saud Al Faisal, Al Rawdah Jeddah, 23431 Jeddah Thu, Feb 21, 2019, 7:15 PM (GMT+3)

About this event

Sariah is the founder of Brainfreeze, a soft serve ice cream shop with multiple locations in Jeddah. He has a wide range of management and entrepreneurial experience as a consultant for Elixir/McKinsey and in a FMCG brand manager for P&G. Sariah was a recent success story on Shark Tank. In addition to Brainfreeze, he is an MBA student at MBSC in King Abdullah Economic City, north of KAUST.

Brainfreeze started as a shining light bulb in the heads of its founders, who loved soft ice cream, saw its potential, and aimed at redefining its conception in Saudi Arabia. It is not easy to change the concept of soft service ice cream. The process of redefining what is conventionally known as a cheap product (quality and price) is long and complicated. 

The tone of voice of the brand is down to earth, young, modern, friendly, trendy, casual and simple. It speaks to the market with its own language. It represents the Jeddawi culture through a contemporary visual language. Messages are conveyed through symbols and icons to speak to the audience's logic not only emotions; the perfect combination to make a lasting impression.

Brainfreeze is a soft ice cream brand that is from the people and for the people. Come meet Sariah and learn how they did it. 

Speaker

  • Sariah Al-Jefri

    Sariah Al-Jefri

    Brain Freeze

    Founder

    Sariah is a co-founder of Brainfreeze, a soft serve ice cream shop with multiple locations in Saudi Arabia, including Jeddah and Riyadh. Sariah recently appeared on Shark Tank with Brainfreeze. With a long resume as evidence, he is an accomplished manager and entrepreneur. In addition to Brainfreeze, Sariah is an MBA student at MBSC in King Abdullah Economic City, just north of KAUST.

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  • When

    Thursday, Feb 21
    7:15 PM - 9:00 PM (+03)

    Where

    Vibes Offices
    U-SHAPE CENTER Prince Saud Al Faisal, Al Rawdah Jeddah23431

    Brought to you by

    • Aaron (AQ) Johnson

      Aaron (AQ) Johnson

      Startup Grind Jeddah

      Chapter Director

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    • Mir Taher Ali

      Mir Taher Ali

      STARTUP GRIND JEDDAH

      Events Committee

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    • Iman Khan

      Iman Khan

      STARTUP GRIND JEDDAH / EPAGE GLOBAL

      Media Director

    • Omer Khan

      Omer Khan

      Membership

    • Ahmad Mushtaq

      Ahmad Mushtaq

      Startup Grind Jeddah

      Co-Director

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    • Abdulsamad Balahwal

      Abdulsamad Balahwal

      Zenith Arabia

      Volunteer Coordinator

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    • Midoo Ousman

      Midoo Ousman

      DBA & Application Developer

      Team Member

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      Najm Andaleeb

      Wiredmombynajmandaleeb

      Social Media

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