Lunch and Launch: Battle-Tested GTM Recipes

Sep 10, 5:00 – 6:00 PM

Lansing

Join us for a virtual Go-To-Market Strategy session with the founders of ESSNTL Strategy Lab.

Virtual event
Panel Discussion

About this event

Spend your lunch break with us for an engaging and informative virtual panel discussion at Lunch and Launch: Battle-Tested GTM Recipes. This event is designed to help startup founders and entrepreneurs master their go-to-market (GTM) strategies with insights from seasoned experts.

Date:  Tuesday, September 10th

Time: 1:00 - 2:00 pm EST

Format: Virtual Panel with Q&A

Panelists:

Danielle Gotkis, Founding Partner of ESSNTL Strategy Lab

Danielle's experience spans SaaS, fintech, and AI covering PLG and enterprise motions at companies ranging from a few million to $100M in ARR. Hypergrowth, pivots, acquisitions, global expansion, down rounds, and back-to-back rounds – she’s seen it all and enjoys sharing her hard-won lessons to empower founders and their leadership teams.

Maria Frovola, Founding Partner of ESSNTL Strategy Lab

Maria’s shares vast experience in finance and leadership -- from managing multibillion dollar M&A deals to bootstrapping her own analytics startup. She has worked with some of the largest companies in the world and their exceptional Finance teams – preparing companies for their IPOs and taking them public, and leading M&A. She has also built and led Finance/BI in eCommerce, SaaS, Fintech, Marketplaces, and Blockchain.

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During this interactive session, our expert panelists will dive into the essential elements of a successful go-to-market strategy. You'll gain actionable insights and practical tips to enhance your GTM approach, ensuring your startup is poised for success from the get-go.

Key Takeaways:

- Understand the foundational components of a robust GTM strategy.

- Learn how to identify and target your ideal market segments.

- Discover effective positioning and pricing techniques.

- Gain insights into building and managing distribution channels.

- Get answers to your burning GTM questions during the live Q&A.


Don't miss this opportunity to learn from the best and take your startup to new heights. Whether you're in the early stages of your business or looking to refine your existing strategy, this event will provide valuable knowledge and actionable steps to help you succeed.

Register now to secure your spot and get ready to launch your business with confidence!

Speakers

  • Danielle Gotkis

    ESSNTL

    Founding Partner

  • Maria Frovola

    ESSNTL Strategy Lab

Organizers

  • Reuben Levinsohn

    Washington Avenue Ventures

    Chapter Director

  • Julie Holton

    mConnexions Founder

    Chapter Co-Director

  • Victoria Levinsohn

    MConnexions

    Marketing Strategist

  • Camille Whigan

    Executive Assistant

Global sponsors

Snowflake logo

Snowflake

Builder logo

Builder

Partner

mConnexions logo

mConnexions

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