Adam Lilling is the Founder and Managing Director at Plus Capital and the Co-Founder of Launchpad LA. Adam has been an internet entrepreneur since 1994. He started one of the first internet music and video stores called Pentagon CD's and Tapes, which sold to Virgin in 1999. Richard Branson and Virgin Entertainment Group invested in his next company, Pazanga, which took Pentagon's e-commerce technology and provided e-commerce services worldwide for retailers (including Virgin) until 2002. In 2004, Adam co-founded BiggerBoat with Barbara De Lury. Backed by Zone Ventures, Tim Draper and First Round Capital they launched the first vertical search engine for entertainment and then grew it into a 30 million consumer vertical ad network for entertainment. Over the years BiggerBoat analyzed consumer's music, movie and tv consumption and have been building/deploying an analytics and ad targeting service for entertainment/media streamed over IP. Now, Adam is taking time to help other entrepreneurs. As a director of Launchpad LA, board member of and investor in some of the greatest companies in Los Angeles, Adam still gets to enjoy the world of startups.