Partners in business and life, Dr Dirk Zadra and Karen Zadra came to Luxembourg from Australia in 2015 to develop and launch itondo.com, an augmented reality iOS app for the art market. itondo lets app users try art on their own walls to scale before they buy. For their company itondo SARL, the art app is the first stage in providing augmented reality solutions for the interior lifestyle market.

Dirk has over 20 years of senior executive management, board and leadership experience in Financial Services, Market Research and Defence in Germany, Switzerland, France, Australia.

Karen has over 12 years of senior management experience in public and commercial galleries in Australia. She is an expert in Aboriginal art and culture with over 30 years’ experience and an approved Australian Government valuer.

Dirk and Karen are also co-owners of Galerie Zadra, representing European and Australian Aboriginal artists. (www.galeriezadra.com)