Mario Cruz (Choose Digital / Viggle)

August 12, 2014 at 10:00 PM UTC – August 13, 2014 at 1:30 AM UTC

Mario Cruz is the co-founder of Choose Digital an innovative “private label” digital marketplace that allows companies like SkyMall, Marriott and United Airlines to incorporate digital content into their sales and marketing strategies.

In-person event

About this event

Mario Cruz started Choose Digital as the CTO with co-founder and CEO Stephen Humphreys 2011. What they built is a unique and innovative “private label” digital marketplace that allows companies like SkyMall, Marriott and United Airlines to incorporate digital content into their sales and marketing strategies. The content, consisting of digital music, movies, TV shows, eBooks and audiobooks, is current, wide and sourced directly from global record companies, major studios, and publishers. New categories including apps, games, and magazines are currently under development. The market positioning of Choose Digital is agnostic – they have no consumer-facing brand nor any direct relationship with end customers. Choose Digital – an active sponsor of Miami tech events such as hackathons and the inaugural MIA Music Summit earlier this year – recently moved from Coral Gables into new offices in Wynwood, "the tech hub of South Florida," said Cruz. “We love Miami, we love the growing tech scene, we are staying.” This is the winning strategy that positioned Choose Digital for an acquisition by Viggle, a New York-based public company, in an all-stock transaction valued at about $9 million.

Check out what happened

Speaker

  • Mario Cruz

    Choose Digital / Viggle

When

When

August 12 – 13, 2014
10:00 PM – 1:30 AM UTC

Agenda

10:00 PMNetworking and Food
11:00 PMFireside Chat
12:00 AMNetworking

Organizers

  • Dr. Lascelle A. Sweetland

    iLab Startup Foundation

    Miami Chapter Director

  • Joan Zhang

    Startup Grind Miami

    Co-Director

  • Mark Weber

    Member Services

  • Julio C. Cassels

    Minister of Strategic Relationships

  • Edwin Muhammad

    BRAINWASH Media

    CEO/ Chapter Media Manager

  • Sol Ballard

    MBody

    Events Moderator

  • Denisse Thais Miller

    Ricenbeans

    Marketing/Business Development