Sam has a specialization in ICO's  when it comes to business applications of blockchain tech. He had the fortune of educating lots of ICO / TGE (Token Generating Event) clients in what makes sense and doesn't make sense for their current business model when it comes to tokens. The real fork in the road that needs be addressed, explored and refined is the security token vs utility token debate. He has spoken about this at the North American Bitcoin Conference this month in Miami -> lots of ICO's, not a lot of thought about 'why ICO?' or 'do I need to ICO'.