Aaron Keller is a founding partner and managing principal of Capsule, a design firm specializing in brand strategy, identity, naming, packaging and customer experience design services. Since 1999, Capsule has worked with Wells Fargo, Red Wing Shoes, Patagonia, Caribou Coffee and more well-known brands. Aaron has over 20 years of consulting experience in marketing, branding and retail strategy for a range of brands, including Herman Miller, Jack Daniels, Target, SmartWool and 3M. Prior to founding Capsule, Aaron was a research strategist with Yamamoto Moss, a nationally recognized brand design firm. He has spoken on brand, design and entrepreneurship for the University of St. Thomas, University of Minnesota and the American Marketing Association. Aaron has a BA in marketing management from the University of St. Thomas and an MBA from the Carlson School of Management at the University of Minnesota.