As a strategy and service design consultancy, we help people and organizations innovate and grow. We started Rêve because we wanted to reinvent the strategy process. Studies show that 70 percent of all strategies fail, and we wanted to do things differently. We knew that there was power in combining the rigor of strategic management with the softer, more empathetic practices of design thinking and change management.
Today, we work with some of the world’s biggest companies to co-create winning strategies and implement them in the marketplace. Passionate about catalyzing change, we inspire our clients’ belief in what’s possible and unlock their potential to design and deliver human-centered services, experiences and entire new businesses.
Rêve is a certified Women Business Enterprise (WBE), and has been recognized as one of Minnesota Business Magazine’s 100 Best Places to Work For five years in a row.
As Co-Founder of Rêve Consulting, Brad excels at the intersection of business and technology. Brad started his career at GE as a Quality Analyst and gained increasing responsibility through roles in product management, marketing, e-commerce, and technology before ultimately being named Vice President, Product and Technology Sales. After GE, Brad moved to Target to lead the Marketing Technology team responsible for all guest-facing technology. He was promoted to Marketing Director where he led the business in shaping the strategy and design for the new Target.com experience.
Brad holds a MBA in strategic management and technology from the University of Minnesota and a BA from the University of St. Thomas in international business – marketing and German. He is a graduate of the Humphrey Policy Fellows program and co-founder of Rêve Academy, an innovative out-of-school program that provides pathways to digital careers.
As the co-founder and CEO of Rêve Consulting, a strategy and service design consultancy, Kristin Pardue is a trusted leader who helps some of the world’s biggest companies innovate and grow. Kristin founded Rêve in 2009, seeing the need to create a new breed of strategy consultancy: one that co-created the future as partners, with robust integrated methodology and lots of heart. At Rêve, Kristin has lead engagements with numerous Fortune 500 companies in the healthcare, retail, financial services, and education industry. Known for her expertise in strategy, change management and business transformation and her thought leadership in the field of service design, Kristin is an expert in unlocking and delivering significant value for her clients through identifying, designing and delivering winning strategies and services.
Over the course of her career, Kristin has held executive leadership roles at General Mills, GE and Carlson Hotels Worldwide. She holds a MBA in strategic management and finance from the University of Minnesota and a BA from Wheaton College in business and economics. Kristin is a board member of Rêve Academy, an innovative digital out-of-school program, which she co-founded.