What if we use the power of digital disruption and the power of capitalism not only to become rich in money and experience but to leave the world in better shape?
What if we don’t differentiate between purpose- and profit-driven companies?
And which tools does it need to enable companies to become planet positive?
When Anna Alex joined “Leaders for Climate Action” last year she realized that a missing element in fighting the climate crisis is lack of transparency and necessary tools within companies. This was the starting point for her new company - Planetly.
In this fireside chat, she will share insights on founding Planetly, how data can be used to push companies into a sustainable direction and why she and her co-founder Benedikt Franke chose to found a For-Purpose, For-Profit business.
Come and join us for our first co-hosted Fireside Chat together with the SG chapter Berlin on May 28th.
Looking forward to seeing you all... virtually!
Planetly
Founder & CCO
Anna Alex is founder & CCO of Planetly. She joined “Leaders for Climate Action”, a climate protection initiative launched by more than 100 digital entrepreneurs in Germany. Inspired by the initiative’s goals to counter the climate crisis with actions & clear demands, Anna realized that a missing element in fighting the climate crisis is lack of transparency & necessary tools within companies.
Anna is a Berlin-based entrepreneur, Speaker and mother of two. In the past seven years, Anna Alex has successfully built the personal shopping service OUTFITTERY – from scratch to 1 million happy customers in 8 countries. Since late 2018 Anna Alex has left the operational business but continues to support the company as a board member.
During summer 2019, Anna Alex joined “Leaders for Climate Action”, a climate protection initiative launched by more than 100 digital entrepreneurs in Germany. Inspired by the initiative’s goals to counter the climate crisis with actions and clear demands, Anna Alex realized that a missing element in fighting the climate crisis is lack of transparency and necessary tools within companies. This is why she founded her new company.
Planetly.org is a climate-tech-company developing digital tools enabling companies to analyze, reduce and compensate their carbon emissions. It's Planetly's declared goal to make the business world "planet-positive" say climate-neutral.
Anna Alex studied economics, sociology and psychology in Freiburg and Paris and started her career at the startup incubator Rocket Internet. Throughout her career she was voted amongst Europe’s “Inspiring Fifty”, the "most inspirational women in tech“ and „Junge Elite –Top 40 unter 40′′.
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