Ulrich has been Head of BMW i Ventures since July 2011. BMW i Ventures, based in New York City, has made 14 investments in the area of Mobility Services, in particular e-mobility, navigation, parking, car sharing and intermodal mobility solutions. BMW i Ventures is part of the brand BMW i, which is about the design and development of visionary vehicles and mobility services and a new perception of premium guided by sustainability. Ulrich is on the board of Chargepoint, Zirx and another investment. Before heading the Venture Group of BMW, Ulrich was a department manager in the legal department of BMW, both in Germany and England, focusing on M&A and distribution law in particular. He holds a PhD in International Private Law.