Building the Metaverse with Jay Lee (ZEPETO)

Mar 17, 2022, 9:00 – 10:00 PM

New York City

Get to know the multi-disciplinary entrepreneur who's pioneering Metaverse applications and drawing the attention of BTS and Gucci. Learn how he achieved unicorn status and is pushing 3D boundaries with more than 300M users.

Virtual event
Fireside Chat


About this event

On the heels of Startup Grind Web3 Month, we're excited to bring you Jungsuk Jay Lee -- former music producer turned entrepreneur -- currently the CEO of NAVER Z USA, the maker of ZEPETO, a mobile-first 3D Metaverse. 

He unfortunately didn't achieve international stardom as a producer (despite a good 7-year-long pursuit), but he has more than made up for it in business. So far in his career, Jay has experienced one IPO and two acquisitions in tech.

As a founder, co-founder, or a startup executive, Jay has been wearing multiple hats and has worked on various products from mobile games to computer vision applications to music-centric social media to AI-based music video editing tools. 

In early 2020, he turned his attention toward establishing and managing US operations of ZEPETO. Under his leadership, ZEPETO hit 20M monthly active users -- in less than 3 years (a feat that took Roblox 10 years to accomplish).

NAVER Z, the maker of ZEPETO, recently achieved unicorn status backed by the Softbank Vision Fund and other strategic partners, including the label/agencies of BTS and BLACKPINK.

When you join us on March 17, you'll learn exactly how Jay:

  • grew the business 8x YoY in valuation ($130M -> $1B), and 10x YoY in creator onboarding
  • manages a 3D metaverse platform with 300M users worldwide
  • puts marketing in users' hands with a huge social media presence (TikTok alone has 14B views on #zepeto)
  • secured the investor interest of top K-pop agencies/labels, including HYBE (of BTS), YG (of Blackpink), JYP (Itzy/Twice)
  • partners with brands like Gucci, Nike, Adidas, Christian Dior, Ralph Lauren, Disney, and more​

Check out what happened


  • Jay Lee




  • Joshua Ness


    Managing Director, Startup Grind

  • Tova Feldheim



  • Alex Koshykov


    Events Team

  • Jenny Sumeragi

    CEO & Founder, JS Global Investment

  • Arjun Mehta

    Off Campus Ai


  • Colleen Wong

    Reify Ventures

    General badass

  • Ami Berger

    Startup Grind

    VP of Happy Hours

  • Valencia Tong

    Columbia Venture Community

    Global Board Member and Marketing Lead

Global sponsor

Dell Technologies logo

Dell Technologies

About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.