It's time to pressure test your startup.

Most founders believe they have a clear offer and defined audience—until it shows up in the business.

It shows up as bad hires, wasted marketing spend, multiple audiences that don’t convert, inconsistent pipeline, and building features customers don’t use. These aren’t random problems. They’re symptoms of a misaligned offer and audience.

In partnership with York Effect, this business sprint during #NYTechWeek is designed to fix this problem.

In this interactive workshop, founders will assess how clear their offer really is, how validated their audience actually is, and where gaps are preventing growth from becoming repeatable.

OBJECTIVE

To help founders understand whether they are building on real signals or simple assumptions—and where misalignment between offer and audience is slowing down growth.

WHAT THEY’LL COVER

1. Where Misalignment Shows Up

• Bad hires and unclear roles
• Burned marketing budget with low conversion
• Multiple audiences with no clear focus
• Pipeline that doesn’t convert

2. Offer Clarity

• What it actually takes to deliver value
• Why customers pay—and when they don’t
• Where delivery is inconsistent or unclear

3. Audience Validation

• Who is actually buying vs. who you think will buy
• What makes a customer repeatable
• Why some segments convert and others don’t

THE WORKSHOP EXPERIENCE

This is not a talk. it’s a working session.

Founders will complete a structured Offer Clarity + Audience Validation assessment to evaluate their business across key areas.

• You’ll receive a score showing where you stand today
• We’ll break down what that score actually means
• We’ll identify where you are strong vs. where you are misaligned
• We’ll highlight what needs to be fixed to create a repeatable, converting pipeline

WHAT YOU’LL WALK AWAY WITH

• A clear understanding of where your business is misaligned
• Insight into why your pipeline may not be converting
• Clarity on what it actually takes to deliver value consistently
• A defined view of your real, repeatable customer
• 1–2 focused actions to improve over the next 90 days

WHO IT’S FOR

• Founders (Pre-Seed to Series A)
• Teams struggling with inconsistent pipeline or unclear growth
• Startups targeting multiple audiences without clear traction
• Founders preparing to scale go-to-market or raise capital

This event is a part of #NYTechWeek—a week of events hosted by VCs and startups to bring together the tech ecosystem. Learn more at www.tech-week.com