How2Scale Presents: Access Enterprise Customers through Partnerships

Mar 3, 11:00 PM – Mar 4, 1:30 AM (UTC)

New York City

Location, on Approval, New York, 10001

Learn how early-stage startups land Fortune 500 clients through strategic partnerships with Microsoft & cloud providers. Expert panel with leaders from Adobe, Microsoft, Plug & Play shares tactics on partner ecosystems, marketplace strategies, co-selling & enterprise sales. Limited spots; RSVP now.

In-person event

About this event

In partnership with How2Scale, ​learn how startups land Fortune 500 clients. The secret often lies in the right partnerships. 

🚨 Yes this is for early stage, too.

​Access Enterprise Customers through Partnerships like Microsoft and other Fortune 500 Companies.

​Whether you're an early-stage founder or post-Series A operator, this workshop is designed to give you actionable insights to break into the enterprise market.

Join for a tactical conversation led by Crystelle Desnoyer, CEO of How2Scale and Principal Strategic Partnerships GenAI at Adobe, with Justin Murray Investor at Plug & Play, Kristyn Maddox, Product Marketing leader at Microsoft, and Juhi Saha, Former Microsoft MD and head of Pegasus, Microsoft’s global startup acceleration initiative that helped startups scale through cloud partnerships and enterprise sales enablement.

​This session will unpack:

  • ​How to navigate and plug into partner ecosystems like Microsoft
  • ​How to maximize value through the marketplace
  • ​What enterprise customers are really looking for (and how to stand out)
  • ​The dos and don’ts of co-selling with cloud providers
  • ​Real-world strategies used to help startups grow through Microsoft’s partner network

​Spots are limited. RSVP now to level up your GTM with the power of partnerships.

​📍 Date & Time: March 3rd | 6–8:30 PM

​Run of Show:

  • ​​​6pm - Doors open with Drinks & Snacks
  • ​​​6:30pm - Panel with Plug and Play and Microsoft & Q&A
  • ​​​7:30pm - Networking
  • ​​​8:30pm - End of event

Check out what happened

When

When

March 3 – 4, 2026
11:00 PM – 1:30 AM (UTC)

Organizers

  • Joshua Ness

    Fulbright Program

    Director, Startup Grind

  • Tova Feldheim

    York Effect

    Cofounder

  • Paul GUILLARD

    Chief of Staff / BizOps / Project Manager / BD

  • Prianka Ball

  • Michaela Freedman

    Steer Health

  • Payton Shafer

    CAUSE+EFFECT Strategy

  • KT Goldthorpe

    Champ: Building Competitive Brands

  • Bhavnish Walia

    Amazon

  • Rebecca Liang

  • Pushkar Taday

    Opus Training

    Software Engineer (AI Operations)

  • Theophila Lee

    Reitler Law

  • Mo Salah

    Startup Grind

    Director

Global sponsor

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Carta

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