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Peter Crysdale is SVP of Hard Problems and founding team member at Minerva: a startup that lets you make and send clickable instructions for anything on the internet. At Minerva, Peter focuses on the full customer lifecycle from Marketing to Retention.

In his startup career, Peter has been built several companies (StrategyHack, Recorp, Voyager) focusing on democratization and greater access. He is also an occasional startup advisor and investor (Massive, LatitudeGo, TrustToken).

Prior to Minerva, Peter worked as the CMO of one of the largest private companies in Travel.

He couldn’t be more excited, now, to work on Minerva with a world class team, and investors like Craft and GGV.

Peter holds a B.S. in Civil Engineering from Cornell University, and previously served as a Peace Corps volunteer for three years in Burkina Faso.