Startup Grind Pretoria is proud to host Raksha Mahabeer & Sandhya Singh the founders of SummerTime
Join us as we host a Fireside chat featuring Raksha Mahabeer & Sandhya Singh the co-founders of SummerTime, as we explore the world of Branding.
Let's get educated, inspired and connected as we talk about all you ever wanted to know about Personal Branding vs Business Branding.
Personal Branding vs Business Branding
* What is branding?
* What is business branding?
* What is personal branding?
* What is a personal brand?
* Why all the hype about personal branding?
* Should I build a business or a personal brand?
* How To Build Your Personal Brand?
SummerTime was founded in 2007 as a design studio with the simple vision to make high level professional graphic design, brand development and marketing support services available to small businesses. Our intent was to help small, micro- and mid-sized enterprises express their offering in a compelling way and we focus our services on equipping SMMEs with the professional marketing tools they require to present a professional persona to their customers.
Raksha Mahabeer, or ‘The Beat’ as she is known, is a proudly South African entrepreneur, she co-owns SummerTime, a vibrant creative studio specialising in design, branding and marketing with a passion for empowering and collaborating with entrepreneurs.
Raksha is a connector, a communicator, a purpose-driven, inspired inspirer! She prides herself in partnering with SMEs in establishing new South African brands with a view to create jobs in South Africa, impact lives and help build businesses.
Raksha is co-owner of SummerTime by day, and entrepreneurship champion by night, Raksha has a track record of connecting and empowering entrepreneurs through her involvement with initiatives like The Hookup Dinner by acting as Learning Integrator and/or Facilitator for business acceleration and incubation programmes like the Lionesses of Africa’s Female Entrepreneurship Business Accelerator offered in conjunction with Standard Bank and Liberty.
Highly familiar with the South African entrepreneurship landscape, Raksha is often invited as a speaker in the following topics:
*Branding, Marketing, Sales
*Practical Pitch Coaching
*Stress Alleviation and General Wellness (introductory techniques in breathing techniques, yoga and meditation)
Believing in business actualisation through conscious creativity, Raksha is a marketing and brand strategy expert with a keen strategic, creative and business mind focused on assisting SMEs in their endeavour to formulate effective marketing strategies that highlight tangible value and meet real human needs.
After more than a decade as an entrepreneur and having undergone comprehensive business incubator processes via the Branson Centre of Entrepreneurship and a business acceleration process through the Standard Bank incubator, Raksha is uniquely positioned to relate with today’s aspiring entrepreneurs – offering them valuable insight gained through hands-on practical experience.
Sandhya Singh is Founder and Co-Owner at SummerTime.
Inspired by her favourite superhero Superman from a very young age, Sandhya wanted to save the world! After watching The Karate Kid, she realised that she would have to accomplish this by taking the more 'Zen' approach of making a more meaningful impact (Focus, Daniel San!). Always one to chart her own path, she was relieved to discover her creative talents (superpowers) as a graphic designer, hence she founded SummerTime in 2007. Having created many notable brand identities in the SME space and award winning campaigns in the corporate space she brings creative excellence in all she does. If there is a pixel out of place it will be found! Her intrigue for travel keeps her on the cutting edge of creative trends, it certainly helps that this superpreneur can fly!
Organic and Surprising by Design!