Join us as we host a Public Relations MasterClass - Importance of PR for SMMEs and Entrepreneurs with Lorato Tshenkeng. Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR. On the contrary, without PR it would take a very long time to gain such stature just by word of mouth. Constant media presence stimulates brand awareness and strengthens your company image. Increased visibility creates a perception that the company is active and adds credibility to your brand. There are times when a company's reputation may come into disrepute. This is one of the biggest lessons to be learnt from bigger organisations, which are very visible in the public eye. This risk is not limited to major organisations, however. Just one unhappy customer or even a disgruntled employee could cause a great deal of negative publicity for any company, regardless of its size. In the Public Relations MasterClass. Lorato will educate and inspire us on the Importance of PR for SMMEs and Entrepreneurs. A few links of Lorato's articles and media coverage: https://www.linkedin.com/pulse/government-communicators-need-saving-from-anc-lorato-tshenkeng/ https://www.linkedin.com/pulse/anc-sinking-abyss-lorato-tshenkeng/ https://www.news24.com/citypress/voices/professionals-must-also-fight-corruption-20190613 https://www.news24.com/citypress/voices/a-marikana-monument-must-rise-20160318
Saturday, September 26, 2020
9:00 AM – 10:30 AM UTC
| Welcome & Introduction |
| Start of MasterClass |
| Q & A |
| Closure of MasterClass |
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