Join us as we host a Public Relations MasterClass - Importance of PR for SMMEs and Entrepreneurs with Lorato Tshenkeng. Many entrepreneurs are unfamiliar and unaware of how PR can benefit their start-up business. There is a common misconception that start-ups don't need PR until they have made it to the top, but you don't need to be a JSE listed company to benefit from PR.
On the contrary, without PR it would take a very long time to gain such stature just by word of mouth. Constant media presence stimulates brand awareness and strengthens your company image. Increased visibility creates a perception that the company is active and adds credibility to your brand.
There are times when a company's reputation may come into disrepute. This is one of the biggest lessons to be learnt from bigger organisations, which are very visible in the public eye. This risk is not limited to major organisations, however. Just one unhappy customer or even a disgruntled employee could cause a great deal of negative publicity for any company, regardless of its size.
In the Public Relations MasterClass. Lorato will educate and inspire us on the Importance of PR for SMMEs and Entrepreneurs.
A few links of Lorato's articles and media coverage:
Founder & CEO
Lorato is a reputation management and crisis communication specialist. He is a media contributor and freelance columnist writing for publications including the City Press. In 2009, he was recognised as one of Mail & Guardian’s Top 200 Young South Africans as a communication strategist. Part of his entrepreneurial journey includes co-founding Rural Brands, a Johannesburg based digital agenc…
Lorato is a reputation management and crisis communication specialist. He is a media contributor and freelance columnist writing for publications including the City Press. In 2009, he was recognised as one of Mail & Guardian’s Top 200 Young South Africans as a communication strategist. Part of his entrepreneurial journey includes co-founding Rural Brands, a Johannesburg based digital agency.
In the past decade-and-a-half, Lorato has contributed creatively to the public and private sectors in different roles from media training to communications strategy development. Lorato has among many worked with Brand South Africa, Nissan Sub-Sahara Africa Region, Steve Biko Foundation in partnership with UNISA, the Water Research Commission, the City of Ekurhuleni and the Industrial Development Corporation (IDC). Lorato has consulted with some of the leading multinational creative agencies – FCB and McCann. He has also served as the SABC board spokesperson. He also facilitates communications strategy workshops including the Independent Communications Authority South Africa (ICASA) following an organisational re-engineering process.
Emanating from his many years on social media training, Lorato has established a knowledge sharing platform that supports government communicators and public sector social media professionals by facilitating training, hosting events and organizing a community of social media managers called #GovCommsSocial.
An ex-South African Air Force air traffic controller, Lorato also has a background in the aviation industry, having worked at SAA in both the Operations and Corporate Communications Departments, with key responsibilities including enhancing internal communication and providing journalistic services for the in-house magazine and all other internal communication channels, and media liaison for the SAA Supa 8 Soccer Tournament.
Lorato is a firm believer in innovation, particularly in the PR and Communications industry. Because Africa’s remain the last economic frontier. Lorato hopes for an improved pace of innovation and adoption of technology so that companies and organizations can communicate in a way that they can also contribute immensely to the African solutions for African problems.
Lorato is married to Boitumelo and is a father of 3.
@LoratoTshenkeng – Twitter & LinkedIn