Tiisetso Maloma is a conceptual writer, author of 7 books, product creator, entrepreneur, innovation simplifier, and, speaker.His two newest books, Innovate The Next and Understanding the 4th Industrial Revolution & Innovation Easily, explore innovation and consumer behaviour from an evolutionary perspective.As a product creator, he has created, co-created and launched over 100 products in the last 10 years, ranging from clothes, books, magazines, emojis, events and apps.The other books include The Anxious Entrepreneur, Forget the Business Plan Use this Short Modeland Township Biz Fastrack.Tiisetso’s current talks, writings and workshops are geared towards helping entrepreneurs and intrapreneurs to get a leading evolutionary understanding of innovation and to launch their startups, and, with a view of creating novel products.He has developed models such as the EBC Business Model and The Human Greed Pyramid.Maloma has spoken at various events and as well given lectures at institutions such as Wits Business School and Johannesburg Business School.Maloma’s founded and co-founded startups include Bula Buka, Rural Joss Clothing, Startup Picnic, Gabble Heights Clothing, www.goodmorningsa.co.za, eKhaya Moji, Bhovas & Sam Clothing, Defuse Anxiety, YYANOS and PsychHero Consulting.He is an advisor at Atimeme App, and, previously at the Pro Hangout dating app (which is has closed down).Tiisetso has been the foremost blogger of entrepreneurship content for the last 10 years in South Africa, through his blog www.tiisetsomaloma.co.za.His topics continue to explore and marry diverse domains such as creativity, evolutionary psychology, biology, anthropology, entrepreneurship anxiety, biology, comedy, music, politics, development economics and the evolution of the money.Tiisetso has worked with Standard Bank, The Innovation Hub, Sappi, ABSA, The Hope Factory, Transnet Matlafatso Centre, Ndalo Media and a multitude of companies.Maloma has featured on CNBC, Power FM, Huffington Post, Biz Community, Under 30 CEO (USA), Destiny Man, How We Made It In Africa, Business Report, and many other outlets.He holds a National Diploma in Accounting, and a Post Graduate Diploma in Criminal Justice & Forensic Investigations, both from the University of Johannesburg. Author of 7 books, innovation enthusiast, serial entrepreneur and speaker Tiisetso Maloma authored 7 books – including Innovate The Next and The Anxious Entrepreneur – and founded startups in clothing, publishing, events and tech. He has worn hats as an accountant, DJ, web designer, clothing designer, and trainer. Maloma has given lectures at Wits Business School and Johannesburg Business School, and has spoken at various business and hosted entrepreneurship and events. His current work involves helping entrepreneurs and intrapreneurs get a leading understanding of the 4IR and how they can become innovators of novel products. It marries evolution, innovation, consumer behaviour and entrepreneurship.