Join this digital event to learn from Trisha Merriam - Digital Marketing Manager at SYSTECH (a division of Markem-Imaje) - how to replace physical events with digital strategies and how to build and maintain a prospect database.
In this discussion, Trisha will focus on:
- Replacing physical events with digital strategies
- Building a prospect database with small / medium / large amounts of funding
- How marketers have adapted their business model to the new norm
Trisha Merriam - Digital Marketing Manager at SYSTECH (a division of Markem-Imaje) - is a Revenue Marketer. Her superpower is her ability to identify opportunities for revenue growth and to leverage technology and existing resources to overcome obstacles and turn revenue trajectories skyward. Her toolkit includes 15 years of Digital Marketing experience with Enterprise B2B companies, focused on using Customer Analytics, SEO / PPC, Email and Testing & Optimization to drive Leads into the Sales Funnel and close business.
SYSTECH (a division of Markem-Imaje) provides digital product authentication and traceability solutions to combat counterfeiting, prevent diversion, and meet regulatory compliance. Built on decades of experience as the leader in pharmaceutical serialization, our comprehensive brand protection suite delivers real-time insight, actionable product data, digital connectivity, and consumer engagement functionality needed to fight supply chain threats. Global brands across industries rely on us to keep their products authentic, safe, and connected – from manufacturing to the consumer's hands. Together we are revolutionizing brand protection!
Startup Grind Princeton
Marketing Lead & Co-DirectorSee Bio
Startup Grind Princeton
Elisabet Mas is the co-founder and founding CEO of WASHROCKS. WASHROCKS is Spain’s first one-day laundry and dry-cleaning delivery service App, providing two-hour pick-up widows and real-time information about the status of your laundry. In the era of instant delivery, WASHROCKS, is a successful example of a disruptive business model that uses real-time route optimization to provide a new service. Prior to creating WASHROCKS, Elisabet Mas was a founding team member of ByHours.com, a global microstays booking platform that allows guests to book hotels by the hour.
Born in Barcelona, Spain, Elisabet Mas received her BA from ESADE and her MBA from Pompeu Fabra. In 2015, she was received a full scholarship as a recognition of her work as one of Barcelona’s best disruptive entrepreneurs.
Today, Elisabet Mas is a digital business strategist consultant with a deep understanding of early-stage companies, go-to-market strategies, digital marketing, online marketplaces, on-demand delivery services, managerial finance, legal business structures, and investment fund structures.
She also serves as the Startup Grind Princeton Co-Director (Google for Startups) and a mentor at Princeton University eLab accelerator.
I've been doing startups since long before they were cool. My passions include startups, data science, and coffee.
My latest venture, Board++ breaks glass ceilings, diversifies startup boards, and develops our next generation of leaders by placing corporate executives from underrepresented groups on startup boards. I founded the Startup Grind Princeton chapter in 2014 and live in downtown Princeton.