COVID Pivot: Build and Maintain a Prospect Database Running Digital Events

Thu, Jul 2, 6:30 PM (EDT)

About this event

Join this digital event to learn from Trisha Merriam - Digital Marketing Manager at SYSTECH (a division of Markem-Imaje) - how to replace physical events with digital strategies and how to build and maintain a prospect database.

In this discussion, Trisha will focus on:

- Replacing physical events with digital strategies

- Building a prospect database with small / medium / large amounts of funding

- How marketers have adapted their business model to the new norm

About Speaker

Trisha Merriam - Digital Marketing Manager at SYSTECH (a division of Markem-Imaje) -  is a Revenue Marketer. Her superpower is her ability to identify opportunities for revenue growth and to leverage technology and existing resources to overcome obstacles and turn revenue trajectories skyward. Her toolkit includes 15 years of Digital Marketing experience with Enterprise B2B companies, focused on using Customer Analytics, SEO / PPC, Email and Testing & Optimization to drive Leads into the Sales Funnel and close business.

SYSTECH (a division of Markem-Imaje) provides digital product authentication and traceability solutions to combat counterfeiting, prevent diversion, and meet regulatory compliance. Built on decades of experience as the leader in pharmaceutical serialization, our comprehensive brand protection suite delivers real-time insight, actionable product data, digital connectivity, and consumer engagement functionality needed to fight supply chain threats. Global brands across industries rely on us to keep their products authentic, safe, and connected – from manufacturing to the consumer's hands. Together we are revolutionizing brand protection! 

Brought to you by

  • Elisabet Mas

    Elisabet Mas

    Startup Grind Princeton

    Marketing Lead & Co-Director

    See Bio
  • David Stengle

    David Stengle

    Startup Grind Princeton


    See Bio