The path to success in a fast-moving, highly competitive, technology-driven business is a purpose-driven brand strategy. It has multiple benefits: differentiates from competition, unifies the team, drives better hiring, motivates purchase and generates incremental revenue. Learn how to find your purpose and to put it to work. Jane Lauterbeck, founder of The Purposeworks, will lead a workshop on Thursday, October 10th, at Tigerlabs.
The Purposeworks is a social change consultancy focused on redefining the way we live and work. We collaborate with leaders and organizations to engage people + purpose as the engine for progressive growth.
The Purposeworks
Principal
Jane Lauterback is the founder, Executive Business Development Officer, and a Leadership Coach at The Purposeworks. She has an international track record influencing Fortune 500 companies, start-ups, foundations and non-profits to increase organizational effectiveness, establish faster paths to innovation, increase business and brand performance, and deliver social impact.
Jane Lauterback is the founder, Executive Business Development Officer, and a Leadership Coach at The Purposeworks. She has an international track record influencing Fortune 500 companies, start-ups, foundations and non-profits to increase organizational effectiveness, establish faster paths to innovation, increase business and brand performance, and deliver social impact.
Her work includes accelerating outcomes with purpose-based strategies and culture and leading collaboration to exchange ideas and improve the alignment of the teams through greater clarity and accountability.
She understands the stubborn challenges and obstacles faced by executives and teams having held global leadership roles in the US and as a corporate-sponsored expatriate in Tokyo. She’s worked in both organizations and marketing communications agencies.
Jane is an internationally certified coach and mentors/coaches with several organizations such as UNICEF and Impact 2030 and won this year’s Mentor of the Year award from NYU’s Stern School Berkley Innovation Labs Championship
Startup Grind Princeton
Director
See Bio
I've been doing startups since long before they were cool. My passions include startups, data science, and coffee.
My latest venture, Board++ breaks glass ceilings, diversifies startup boards, and develops our next generation of leaders by placing corporate executives from underrepresented groups on startup boards. I founded the Startup Grind Princeton chapter in 2014 and live in downtown Princeton.
