How to Succeed as a New CMO: building a 100 days plan

January 16, 2020, 11:30 PM UTC – January 17, 2020, 1:30 AM UTC

Joining a fast-growing startup as a head of marketing is both exciting and stressful. Expectations and high and it is often tempting to jump into execution mode. Building a 100-days plan will enable you to set expectations and ensure you are taking the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing.

About this event

How to Succeed as a New CMO: building a 100 days plan

Joining a fast-growing startup as a head of marketing is both exciting and stressful. Expectations and high and it is often tempting to jump into execution mode.

Building a 100-days plan will enable you to set expectations and ensure you are taking the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing.

Join this workshop to learn from Ed Barrett how to make your new job a success by making the most of your honeymoon period.

You will discover how to set expectations and to take the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing by:

Getting Started / Grabbing Quick Wins

Developing Relationships

Building a Team

Conducting Research & Analysis

Crafting & Launching a Strategy

Ed Barrett is a 30-year sales and marketing veteran and currently serves as the Chief Growth Officer for Zuppler, a global SaaS online ordering company for restaurants based outside of Philadelphia. Ed's diverse experience includes sales and marketing leadership positions with software startups, e-commerce companies, consulting firms, travel agencies, medical device manufacturers and non-profit trade associations.

Ed loves helping companies accelerate growth and client adoption using traditional client segmentation and analysis coupled with the latest marketing and sales automation tools.

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When

When

January 16 – 17, 2020
11:30 PM – 1:30 AM UTC

Venue map

Agenda

11:30 PMMingle
12:00 AMWorkshop
1:00 AMOpen Mic
1:30 AMClosure