How to Succeed as a New CMO: building a 100 days plan
Joining a fast-growing startup as a head of marketing is both exciting and stressful. Expectations and high and it is often tempting to jump into execution mode.
Building a 100-days plan will enable you to set expectations and ensure you are taking the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing.
Join this workshop to learn from Ed Barrett how to make your new job a success by making the most of your honeymoon period.
You will discover how to set expectations and to take the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing by:
Getting Started / Grabbing Quick Wins
Developing Relationships
Building a Team
Conducting Research & Analysis
Crafting & Launching a Strategy
Ed Barrett is a 30-year sales and marketing veteran and currently serves as the Chief Growth Officer for Zuppler, a global SaaS online ordering company for restaurants based outside of Philadelphia. Ed's diverse experience includes sales and marketing leadership positions with software startups, e-commerce companies, consulting firms, travel agencies, medical device manufacturers and non-profit trade associations.
Ed loves helping companies accelerate growth and client adoption using traditional client segmentation and analysis coupled with the latest marketing and sales automation tools.
VisaHQ
VP of Global Growth
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Startup Grind Princeton
Director
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Stan is a multicultural Fractional CMO with over 25 years of marketing, communication, and business development experience.
Stan is passionate about creating growth through digital marketing techniques and leading teams in challenging B2B and B2C environments.
He is behind the reputation and success of KDS, a leading software company providing a cloud-based B2B travel & expense management solution now part of Amex GBT. He also led the communication department of ILOG, a French-American software company. He led its financial communication team as it went public. Four years later it becomes a 500-employee strong company and has since then been acquired by IBM.
Stan has always been passionate about solutions that foster one-on-one communication between a brand and its clients. In 2016, he joined two friends and co-founded Talkus, a startup providing a Help-Desk solution for the SMB market.
Stan graduated with a BA in Journalism from The University of Maryland. He lives with his family in Princeton, NJ.
I've been doing startups since long before they were cool. My passions include startups, data science, and coffee.
My latest venture, Board++ breaks glass ceilings, diversifies startup boards, and develops our next generation of leaders by placing corporate executives from underrepresented groups on startup boards. I founded the Startup Grind Princeton chapter in 2014 and live in downtown Princeton.
