How to Succeed as a New CMO: building a 100 days plan
Joining a fast-growing startup as a head of marketing is both exciting and stressful. Expectations and high and it is often tempting to jump into execution mode.
Building a 100-days plan will enable you to set expectations and ensure you are taking the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing.
Join this workshop to learn from Ed Barrett how to make your new job a success by making the most of your honeymoon period.
You will discover how to set expectations and to take the time to thoughtfully craft a marketing plan, rather than diving in and tactically executing by:
Getting Started / Grabbing Quick Wins
Building a Team
Conducting Research & Analysis
Crafting & Launching a Strategy
Ed Barrett is a 30-year sales and marketing veteran and currently serves as the Chief Growth Officer for Zuppler, a global SaaS online ordering company for restaurants based outside of Philadelphia. Ed's diverse experience includes sales and marketing leadership positions with software startups, e-commerce companies, consulting firms, travel agencies, medical device manufacturers and non-profit trade associations.
Ed loves helping companies accelerate growth and client adoption using traditional client segmentation and analysis coupled with the latest marketing and sales automation tools.