Invidi Technologies raised over $132m and ushered in a new era of targeted advertising for television. Join us to hear Bruce Anderson talk about his nearly two decades with Invidi.
Bruce Anderson is a recognized expert in digital video technology and has developed key patents in that space. Prior to becoming a founding member of INVIDI Technologies in 2001, Anderson was Vice President of Broadcast Products at DIVA, a pioneering company in video on demand. Anderson's experience includes ten years at Sarnoff Corporation as Managing Director of Digital Television and Entertainment where he focused on the design and development of digital video systems. Anderson was part of a senior team that developed the ATSC Digital Television Standard, DIRECTV and various consumer electronics products. INVIDI’s addressable advertising technology was recognized with a Technical Emmy award in 2017