Developing, implementing and managing digital campaigns that drive productivity and increase sales with a positive ROI for my clients.
Adept in the following suite of solutions:
- Sponsored Content
- Search Engine Marketing - (SEM)
- Search Engine Optimization (SEO)
- Website Development
- Behavioral Targeting
- Re-messaging
- Email Marketing & Social campaigns
- Google AdWords Certified
- Google Analytics Certified
- Google Shopping Certified
Respected for my entrepreneurial and marketing insight, I have been an advisor for the elite eLAB accelerator program at Princeton University's, Keller Center, chaired the Marketing Committee of the for-profit Ellevate Network, CNJ Chapter, and coached the next generation of young women through my work with Girls on the Run NJ East.
I have worked across a diverse group of industries: contemporary fine art, photography, luxury retail, jewelry, music, software, non-profit, sports and currently digital media.
I have been establishing new business for over 15 years, including 9 years running an international jewelry startup which I founded. While running Amanda Nicol Jewelry, I oversaw all aspects of marketing, merchandising, design and operations, with wholesale accounts throughout the United States and Japan.
Previously I helped launch the NY sales office of DigitalVision, a royalty-free photography firm. I built a $1million sales base and help to introduce an entirely new brand of royalty-free photography to the US market. I started my career, developing business for the Robert Klein Gallery and as support staff at Pace Gallery.
I have received a Mini-MBA from Rutgers School of Business and a certificate in Retail Management from FIT and was educated at Tufts University and the School of the Museum of Fine Arts.