Peter is the CEO of TUNE, the enterprise platform for mobile marketing. As the industry standard attribution provider for mobile app developers, TUNE is a SaaS independent platform for measuring paid, organic, and owned marketing channels on mobile. Integrated with over 600 advertising partners, TUNE makes it easy to determine which app installs, mobile web visits, user engagement, and revenue came from each marketing channel and provides deep and granular reporting for business intelligence. Backed by Accel Partners and Icon Ventures, and trusted by companies like SuperCell, Uber, Starbucks, Sephora, New York Times and over 20% of the top 100 grossing apps.
