Cracking the Code of Gen-Z Digital Consumers

Shanghai
Thu, May 28, 7:30 PM (CST)

Check out what happened

About this event

William Lau is the CEO of Bonnie&Clyde, and FaBFashion and BeautyTech China Chapter Founder, with over 15 years of experience in brand strategy and entrepreneurship, working with fashion, beauty startups and fortune 500 companies. William started his entrepreneurial career early on with his own branding agency, supporting clients such as GQ, Lululemon, Pepsi, and DreamWorks. Experienced in brand strategy and market entry, leading brand positioning and product launch for luxury brands Into china. 

He has led the brand entry and growth luxury fragrance and skincare brands such as Chantecaille, Juliette Has A Gun, and Natura Bisse. He is also currently the China ChapterLeader for FaB, the prestigious, global Fashion and BeautyTech startup community with 15 Chapters globally and over 4000 members. It’s mission to link founders with funders, and create a global community of mentorship within the fashion and beauty industry.

作为Bonnie&Clyde品牌CEO、时尚和美容科技创业社区FaB中国分会总经理,刘韦呈有着超过15年的品牌战略和创业经验,与时尚、美妆初创公司和财富500强企业长期合作。早在多年前就开启他的创业生涯,拥有自己的品牌咨询公司,为GQ、Lululemon、百事可乐和梦工厂等客户提供营销创意支持。他拥有丰富的品牌战略和市场经验,为奢侈品牌进入中国提供品牌定位和产品发布方案。

他是之前法国奢侈沙龙香水Juliette Has A Gun 佩枪朱丽叶的大中华区总经理,并担任国际奢侈护肤品品牌副总裁,如:Chantecaille香缇卡,Natura Bisse悦碧施等。同时他也是FaB中国分会负责人,Fab是享负盛名的全球时尚和美容科技创业社区,在全球拥有15个分会,拥有4000多名会员。其使命是连接创业者与投资人,并在时尚和美容行业中建立全球指导社区。

Bonnie&Clyde Intro

Bonnie&Clyde (BC) is China's first new luxury beauty gifting platform. Founded in 2019, within 15 short months, BC had surpassed over 150M in sales, with their loyal consumer community returning on average 3-4 times a year, and recurring spending over 4000rmb. BC leverages over 2000+ super luxury micro-community leaders generating highly targeted creative content, and proprietary order and profit-sharing technology to identify and drive high value conversion. 

BC is the only beauty platform with “6+365” licensed capability to sell online and offline without having brands go through CFDA animal testing.

BC focuses on millennial and gen-z beauty brands that are category disruptors, such as clean beauty pioneer - Chantecaille, luxury derma - Natura Bisse, and niche fragrance - Juliette Has A Gun.

Bonnie&Clyde是国内首家新奢美妆高定礼品平台(以下简称BC)。仅仅一年半的时间,GMV1.5亿,客单超过4000元,每年复购4次。

BC已经覆盖超过2000个新奢微社区,这个数字还在以每个月超过500的速度迅速扩张。这些社区里的用户都是喜欢小众新奢的品牌,喜欢更好的但不是最贵的,因为90后00后怕“撞奢”,不会盲目跟风,而是需要有灵魂上的跟随。这些社区都有个leader作为灵魂人物,持续提供高级的内容,并和社区里的其他用户互动。

BC还是中国唯一一个有“6天+365天”牌照的美妆公司,可以让国外新奢美妆品牌无需经过CFDA就可以通过BC的线上线下平台进行展示和售卖,实体店的消费者更是可以享受到跨境商品快速清关、立等可取的独一无二购物体验。

BC为这些新奢微社区提供的品牌都是经过全球极致选品,在各自领域独占鳌头的领军品牌,例如:clean beauty最知名的品牌:Chantecalle香缇卡,微整保养品功效第一的品牌:Natura Bisse悦碧诗,新奢沙龙香第一的品牌:Juliette has a gun佩枪朱丽叶,深海海藻干细胞科技最强的品牌:algologie欧华妍等等。

Startup

Speaker

  • William Lau

    William Lau

    bonnieclyde.com

    ceo

  • Moderator

    • rebecca liang

      rebecca liang

      startup grind shanghai

      co-director


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