Kevin Yu (SideChef)

About this event

Kevin is a serial tech entrepreneur who relentlessly builds the experiences of the future. He is a unique breed of visionary, a two time TEDx speaker, cultivated by more than 8 years at the world’s leading gaming companies, with his mainstay at Blizzard Entertainment. A deep understanding of gamification and ideation enables Kevin to create highly engaging and viral ventures. Kevin is currently in Shanghai leading product development and international expansion of SideChef, a game-changing cooking app, named 'Best Apps of 2014' by USA TODAY, that reinvents the entire cooking experience. SideChef features a premiere mobile first community platform, combining interactive step-by-step design and user-generated content to bring cooking into the 21st century. Previously Global Manager of Community Development at Blizzard, Kevin was responsible for reimagining the intersection of social and gaming, when social was just beginning to emerge as a phenomenon on the digital scene. His execution of a global vision for the Blizzard community directly led to the activation of over 10 million followers on the brand’s social networking platforms.

Speaker

Kevin Yu

SideChef

Kevin is a serial tech entrepreneur who relentlessly builds the experiences of the future. He is a unique breed of visionary, a two time TEDx speaker, cultivated by more than 8 years at the world’s leading gaming companies, with his mainstay at Blizzard Entertainment. A deep understanding of gamification and ideation enables Kevin to create highly engaging and viral ventures. Kevin is currentl…

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