Established in 2014, Insta360 creates the world’s most advanced and accessible 360-degree cameras. We will sit down with the company's CEO and Global Marketing Lead to chat about the Insta360's beginnings and its plan to take over the world of 360-degree cameras (and VR). The event will be live-streamed in 360 just in case you cannot join us in Shenzhen.
About this event
Established in 2014, Insta360 creates the world’s most advanced and accessible 360-degree cameras. Designed lightweight and portable, Insta360’s products can be used for tourism, real estate, journalism, events and conferences, and by intrepid storytellers everywhere. Insta360 empowers users to create virtual-reality (VR) content and broadcast immersive experiences to the world with 360 live-streaming.
Facebook recommends Insta360’s cameras as a way to make 360 live-streaming “easy, reliable and fun”.
Jingkang Liu (JK), the CEO and founder of leading 360-degree camera maker Insta360, will talk about the tough startup beginnings, how he recruited the best talent (some of his early colleagues were also his university classmates) and when he decided to go after the global market.
Max Richter, Insta360's Global Marketing Lead, will share his experience from a Chinese startup and what it's like to build its global brand literally from zero.