The concept of New consumption has been hot in the past few years with hundreds of new consumer brands getting financing in 2020 alone. Since the second half of 2021, venture investment in this sector has shrunk sharply. Coupled with the repeated reemergence of the Covid-19 pandemic in China and the turbulent economic environment, consumers are more inclined to reduce consumption. Thus, the usual marketing method of new consumer brands---driving sales through traffic bonus and consumption upgrading---seems to be no longer effective.
How should practitioners of the new consumption industry cope with an increasingly complex and uncertain market environment?
What kind of actions should they take in different aspects to achieve maximum brand certainty in a competitive environment with rapid changes?
On August 18 at 7pm, we will have Denise, founder of a consumer technology brand, Mensa, founder of a lifestyle brand, and Marisa from Yunyue Capital Company to share their stories with new consumption startups with us. We will discuss the narratives and business logic of the new consumption sector in the post-epidemic situation from the perspective of industry practitioners and investors. Also, they will share their views about the development and opportunities of the post-new consumption sector after the boom fades.
We will discuss:
Why did they choose to enter the new consumption sector? What are the biggest drivers?
What are the biggest challenges or mistakes they have made in their venture in new consumption industries or investment experience?
What is a good new consumer brand? How to define a good new consumption product?
What changes have occurred in the new consumption sector in the past 3 years?
What are the core competencies for the new consumer brands in 2022? What should be done to build their brand?
Being in a consumption cycle where the epidemic is long-standing, what should be done to improve the risk-resilience of the business?
What advice do they have for listeners who are planning to build a startup in new consumption sector or enter the sector now?
The purchase of tickets for the event must be completed in the Tencent Meeting App
Once the tickets are sold, no refunds or exchanges will be accepted.
We look forward to seeing you on the day of the event!
P.S. Please join the event via: https://meeting.tencent.com/dw/Rb7JjjNqKvMW
You may need to download Tencent Meeting or use WeChat.
Today Well Spent
Yunyue Capital Company
Assistant Vice President
Denise has over 10 years of experience in brand marketing and operations. She started her career at Ogilvy Hong Kong, and then joined several leading startups such as foodpanda, bluegogo, and VeeR VR in charge of brand marketing. She has many years of multinational work experience in Hong Kong, China, London and San Francisco.
MYST is an up-and-coming technology consumer brand specializing in scalp care, dedicated to redefining effective scalp care with technology. In just 3 months since its launch, MYST has quickly become the top brand under the relevant category.
Mensa graduated from Queen's University in Canada with a degree in business and has lived and worked overseas for 12 years. Before she started her own business, she worked on luxury fashion e-commerce in Milan, Italy, for 5 years and was a member of the core team of Chiara Ferragni, a famous blogger.
Since returning to China, Mensa has co-founded The Travel Brief, a travel experience sharing platform, and Today Well Spent®️, a lifestyle brand that helps modern urbanites improve their mental and physical health.
Today Well Spent®️, an inner wellness lifestyle brand for the digital age, specializes in applying the principles of brain neuroscience and behavioral psychology to everyday life scenarios, helping busy urbanites master their emotions, stress response and attention span through "short, adaptable and fast" multimedia content, practical tools and offline experiences, creating the conditions for sustainable peak performance on a daily basis.
Marisa graduated from Xiamen University and is now working as an Assistant Vice President at Yunyue Capital Company. She is mainly responsible for the consumption sector. She has been involved in several early to mid-stage financing for consumption and cross-border projects.
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