Mixue Ice Cream&Tea "Snow King" is crowded with Japanese young people, dark green colored Florasis products' advertising is posted all over the streets of Harajuku, and the smart home brand Tuo Niu with "one key automatic packing trash bag" black technology created an impressive report card, games under the cover of miHoyo has achieved phenomenal success... For many years, "Japan" was considered Asia ex-Japan, a special market with strict regulations and high costs that discouraged startups or brands with weak foundations. 

But is this the case? 

As the world's third-largest economy, with a population of 127 million, the Japanese market undoubtedly has huge spending power. With the brands that have made a splash in Japan already representing pioneers, let's cooperate with Onedot, a startup company jointly invested by Unicea Japan and BCG Digital Ventures, dedicated to the Chinese and Japanese markets, and interested entrepreneurs and investors to clear the fog, discuss obstacles and explore the possibility of successful entering for brands made in Shenzhen.