$17.2 billion is generated yearly through crowdfunding in North America alone. In 2020, funds raised through crowdfunding grew by 33.7%, despite the setbacks of Covid-19. Creating a campaign on a crowdfunding platform enables startups to meet their most early and loyal consumers, and create strong brands through storytelling.

Some of the most well-known home-grown Chinese brands have rocketed to success in overseas markets after successful crowdfunding campaigns. Brands like Pamu earbuds, Ninebot, CZUR and Amazfit, to name a few, have become household names in overseas markets - and the one thing they have in common is that they all ran successful crowdfunding campaigns raising millions of dollars. These crowdfunding success stories used crowdfunding to not only just fund their new products but also to build their brands.

However, the average success rate of crowdfunding is only 22%. What makes a campaign successful?

In this Startup Grind Shenzhen event, we talk to Shawn Yan, senior project manager at Indiegogo China, about the products and industries that have shown remarkable growth in crowdfunding in 2020 and show no signs of stopping in 2021. Shawn will share his experience leading some of the multi-million-dollar success cases from 2020 and we will discuss the key factors that determine the success or failure of most crowdfunding campaigns.

For our startup community, we will share concrete tips and advice on creating the best possible crowdfunding campaign, and how you can use crowdfunding as a brand-building tool. 

*We are hosting this Startup Grind event offline at Tencent WeStart as well as online on Tencent Meeting. When you sign up, you will be able to sign up for either the offline or the online version and will receive more information accordingly.

我们将在腾讯WeStart举办此次Startup Grind线下活动，并由腾讯会议协同举办线上活动。在注册时，您可选择参与活动的形式（线上或线下）。随后，根据您的选择，您将后续收到更多相应的信息。

If the offline event cannot be held due to Covid-19 restrictions, this event will be switched to online-only. Offline tickets will automatically be converted to online tickets and the difference in fee will be refunded.

届时，如因新冠管控限制导致线下活动无法照常举办，本次活动将以全线上的形式开展。届时，报名线下活动的观众可自动转为线上参与，并退还活动门票差价。