Reaching 1 Million Goal in Crowdfunding: Best 2020 campaign reviews and upcoming trends for 2021

Tencent Westart Shenzhen - Haiyun Road Software Industrial Base Block 6, Nanshan 地址:深圳南山区海云路软件产业基地6栋腾讯众创空间(深圳) Shenzhen, 518000 - View Map Shenzhen
Thu, Mar 11, 7:00 PM (CST)

About this event

$17.2 billion is generated yearly through crowdfunding in North America alone. In 2020, funds raised through crowdfunding grew by 33.7%, despite the setbacks of Covid-19. Creating a campaign on a crowdfunding platform enables startups to meet their most early and loyal consumers, and create strong brands through storytelling.

Some of the most well-known home-grown Chinese brands have rocketed to success in overseas markets after successful crowdfunding campaigns. Brands like Pamu earbuds, Ninebot, CZUR and Amazfit, to name a few, have become household names in overseas markets - and the one thing they have in common is that they all ran successful crowdfunding campaigns raising millions of dollars. These crowdfunding success stories used crowdfunding to not only just fund their new products but also to build their brands.

However, the average success rate of crowdfunding is only 22%. What makes a campaign successful?

In this Startup Grind Shenzhen event, we talk to Shawn Yan, senior project manager at Indiegogo China, about the products and industries that have shown remarkable growth in crowdfunding in 2020 and show no signs of stopping in 2021. Shawn will share his experience leading some of the multi-million-dollar success cases from 2020 and we will discuss the key factors that determine the success or failure of most crowdfunding campaigns.

For our startup community, we will share concrete tips and advice on creating the best possible crowdfunding campaign, and how you can use crowdfunding as a brand-building tool. 

*We are hosting this Startup Grind event offline at Tencent WeStart as well as online on Tencent Meeting. When you sign up, you will be able to sign up for either the offline or the online version and will receive more information accordingly.

我们将在腾讯WeStart举办此次Startup Grind线下活动,并由腾讯会议协同举办线上活动。在注册时,您可选择参与活动的形式(线上或线下)。随后,根据您的选择,您将后续收到更多相应的信息。

If the offline event cannot be held due to Covid-19 restrictions, this event will be switched to online-only. Offline tickets will automatically be converted to online tickets and the difference in fee will be refunded.



  • Shawn Yan

    Shawn Yan

    Indiegogo China

    Senior Project Manager

  • When

    Thursday, Mar 11
    7:00 PM - 8:30 PM (CST)


    Tencent Westart Shenzhen
    Haiyun Road Software Industrial Base Block 6, Nanshan 地址:深圳南山区海云路软件产业基地6栋腾讯众创空间(深圳) Shenzhen518000

    Brought to you by

    • Nausheen I. Chen

      Nausheen I. Chen

      Zen & Zany


    Brought to you by

    • Geng (Grace) Zhang

      Geng (Grace) Zhang

      Shenzhen Energy

      Shenzhen Director

      View Profile
    • Yan Wang

      Yan Wang

      MiraclePlus (former Y Combinator China)

      Chapter Co-director

      View Profile
    • Melody Li

      Melody Li

      IVA Studio

      Leadership Coach

      View Profile

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